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Releasing Saturday, June 22nd. First wave releasing tomorrow, with more to follow soon. Hats and accessories releasing soon. Available in-store with select tees available online.Aloha kākou!For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it's best. Narrated through a series of graphics that tells the story of a Summer's Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley's Soul Rebel CD and play "Rainbow Country" obnoxiously loud. Load the cooler with your beverages of choice, slide it in the back of your truck, and hit the road. If there's one thing Hawaiʻi knows how...

@cocosirens #selfiePhotos: Alex KimMakeup: Bailee Naka'ahiki

Releasing Tuesday, June 18th. In-store and online.Aloha kākou!New release tomorrow: Native tee printed on olive green, white Native print on front and white crown print on back. 100% cotton, pre-shrunk.

Available in-store and online now.Aloha kākou!'Ahi is a term usually used worldwide which refers to two species of tuna: the prized yellowfin and bigeye, with the average weight reaching around the 200 lb. range, with some reportedly weighing in at nearly 400 lbs. In Hawaiʻi, ʻahi can be fished year round due to the species being fished sustainably, or in other words, not being over fished. Just like most species of fish, ʻahi travel in schools, sometimes traveling with smaller yellowfin and skipjack tuna. One theory put forth on why fish travel in schools is a greater sense of protection when moving in larger numbers, making it easier to track the movement patterns of the others in the school, and...