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NUI ʻAHI (ALL OVER) TANKTOP

Available in-store and online now.Aloha kākou!'Ahi is a term usually used worldwide which refers to two species of tuna: the prized yellowfin and bigeye, with the average weight reaching around the 200 lb. range, with some reportedly weighing in at nearly 400 lbs. In Hawaiʻi, ʻahi can be fished year round due to the species being fished sustainably, or in other words, not being over fished. Just like most species of fish, ʻahi travel in schools, sometimes traveling with smaller yellowfin and skipjack tuna. One theory put forth on why fish travel in schools is a greater sense of protection when moving in larger numbers, making it easier to track the movement patterns of the others in the school, and...

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'H' PRIDE BLK/WHITE SNAPBACK x ALVA ALOHA TEE & TANK

Will be available in-store and online Tuesday, June 11th.Aloha kākou!'H' Pride New Era snapback made of 100% wool, Pride logo in white stitching, black breathable eyelets, white stitching on the crest and red snap. One size fits all. FITTED is also a strong supporter of local skateboarding and we've brought back our Alva Aloha graphic in a pocket tee, all black; however this time we've added the claw marks as seen on the OG logo utilizing red, gold and green. The front side of the tee features a pocket with "Aloha" in white script. 100% cotton and pre-shrunk tees. Being that it's Summer, we have also have an option of the Alva Aloha in a black tanktop with the graphic...

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SLAPS WIND BLACK/MULTI SNAPBACK

Releasing Saturday, June 8th.Aloha kākou!Tomorrow is the annual celebration of Kamehameha Day; a day of observance in honor of Kamehameha the Great; unequivocally the greatest King of Hawaiʻi nei. Although information about when he was born is very scarce due to the fact that he was birthed surreptitiously, we do have accounts through written and oral history passed down over centuries. We do know, according to stories and first hand accounts that he was born at Kokoiki in Kohala on the Big Island. Alapaʻinui, whom was "the aliʻi nui of the island of Hawaiʻi" at the time was in a way, threatened by the birth of Kamehameha after being warned by a kahuna that Kamehameha would eventually grow up a...

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