Releasing exclusively in-store and online this Saturday, June 2 at 11am HST.Summer’s here and we’ve got the perfect release to get you ready for the sunny season. Utilizing one of our most popular camouflage patterns from years past—Island Camo—we’ve then paired it with the most rugged and weather-resistant materials out there, making the Agent Orange Mua snapback the ideal outdoor-ready hat. The front panels and visor are made of quick-drying black neoprene, while the back panels are made of polyester trucker mesh, cloaked in our original Island Camo pattern. The undervisor, inner sweatband, and top button are all made of orange nylon micro-ripstop, for added strength and quick-drying functionality. Even the eyelets were switched out for white-painted metal grommets for...
Releasing exclusively in-store and online this Tuesday, February 20 at 11am HST.Aloha kākou!We have a new FITSTRIKE Native snapback releasing this Tuesday, featuring a 100% polyester cement crown, with black undervisor, eyelets, and top button, along with cyber green front and back logos, red side logo, and white snap enclosure. Releasing alongside the Native snapback is a black Crown Lands tee with grey and white print, and a white Who The Crown Fits tee with black and cyber green print.
Releasing in-store and online this Saturday, December 30 at 10am HST.The Haʻaheo snapback will also be available at our 1st edition pop-up in Louieʻs Gen-Gen room located within the highly regarded Liholiho Yacht Club, San Francisco on December 30 and 31.Aloha kākou!To coincide with our first ever pop-up shop at Liholiho Yacht Club in San Francisco, we’ve created a brand new design to help mark the special occasion. Titled “Haʻaheo,” this design takes inspiration from Kalaninui Kua Liholiho I ke Kapu ‘Iolani (King Kamehameha II) and his famed royal yacht, which he named “Haʻaheo O Hawaiʻi” (“Pride of Hawaiʻi”). It was originally built in Massachusetts in 1816 under the name Cleopatra’s Barge, and became the first American pure pleasure craft...
Releasing exclusively in-store and online this Tuesday, December 5 at 11am HST.Aloha kākou!We have a new Native snapback releasing this Tuesday, along with a new Who The Crown Fits long-sleeve tee. The Native features a 100% cotton ripstop base—with a woodland camouflage crown and visor and a red undervisor. The New Era logo is stitched in red while all the other embroideries are white, along with the eyelets and snap enclosure. A red and white crest tag finishes the look. The matching Who The Crown Fits long-sleeve tee features olive print on a black base.
Releasing exclusively in-store and online this Saturday, August 26 at 11am HST.Aloha kākou!This Saturday's FITSTRIKE release consists of a new Mua snapback, two tees, and a tank top. The Mua starts with a clean navy base and adds a white and red front logo, tonal navy side logo, white back crest, red snap enclosure, and a green undervisor. The Native Oversized Back design shows up on a white tee with navy print, then color-swapped on a navy tank top with white print. The accompanying Who The Crown Fits tee features navy and white print on a red tee.
