Releasing exclusively in-store and online this Tuesday, June 13 at 11am HST.Aloha kākou!We'll be releasing a hot pink FITSTRIKE set this Tuesday, consisting of a Mua snapback and Native Oversized Back tee. The Mua features a hot pink crown with black visor, eyelets, top button, New Era logo, and snap enclosure. The front logo is stitched in monochrome colors while the back crest is stitched in black and white. The matching Native Oversized Back tee features a hot pink design printed on a black tee.
Releasing exclusively in-store and online this Tuesday, December 20 at 10am HST.Aloha kākou!We’ll be releasing two new snapbacks from our FITSTRIKE program this Tuesday. The first is an H Pride snapback covered in a vibrant pink color with light orange embroidery on the front and back, tonal embroidery on the side, and a white snap enclosure. The second is a Native snapback featuring a black crown, Real Tree Xtra Camouflage visor and top button, white snap enclosure, and neon orange embroidery all around.
Releasing this Saturday, December 5th at 11am HST.The Going Yard Raglan and Tee will be available in two styles each, with one being a FITTED exclusive and the other being a stockist exclusive. Please see the release information for each style below.Photos: @jasonjkoAloha kākou!This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to...
Releasing in-store and online this Tuesday, May 26th.
Aloha kākou!
We’re releasing a new FITSTRIKE Native snapback this Tuesday, featuring a black crown and teal visor. The eyelets and top button are also teal, while the front, side, and back embroideries are done in a contrasting teal. It also features a cloud gray undervisor and a white snap enclosure around the back. Like all other FITSTRIKES, this one is limited to only 50 pieces.
Releasing in-store, online, and at select stockists this Saturday, April 25th. UPDATE: The Koa Tree Camo ʻAina snapback will now be available online also.Photos: Chris Fujimori (@cfujifilms)Model: Jeff BermoyAloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was...
