Releasing in-store and online this Tuesday, October 21st.Aloha kākou!Tomorrow we will be releasing two new snapbacks under our FITSTRIKE program. The first is an ʻĀina snapback featuring a black crown base with green visor and orange undervisor. The front logo is stitched in white while the side New Era logo, back crest, and top button are done in orange. It also features a pop of yellow on the eyelets and a white snap enclosure. The second hat is a Native snapback, featuring an oatmeal crown with tonal New Era embroidery and white front and back embroidery. The visor and eyelets are brown while the undervisor, top button, and snap enclosure are red. Both hats are limited to just 50 pieces...
Releasing this Tuesday, October 7th. Native snapback will be released in-store only while the keiki Kamehameha snapback will be released online only.Aloha kākou!This week we have two FITSTRIKE hats releasing, with one of them being a youth-sized snapback that's perfect for the keiki. The colors featured on both of these hats were inspired by the national flag of the Philippines, in honor of Filipino American History Month celebrated in the United States during the month of October. The Native snapback features a full blue crown and visor, with white front/back embroidery and snap enclosure. The side New Era logo and top button are a bold red. The keiki Kamehameha snapback features a blue crown and red visor, with white front...
Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.VANQUISHThis pattern is...
Releasing in-store, online, and at select stockists this Saturday, July 5th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.VANQUISHThis pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective, Hawaiians see the ruins of a once thriving ecosystem. Vanquish Mua SnapbackA...
Releasing in-store and online this Saturday, April 19th, 2014.Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “Island Camo Leopard" Aloha SnapbackBack in 2008 we created a cotton burlap hat using the H Pride logo, but it was never released — instead it remained as a rare sample that we were always fond of. Now through our Legacy collection, we have a chance to revive the look and feel in a new way. Featuring a cotton burlap base, we’ve modified the leopard print by utilizing our Island Camo pattern for the structure. It also features white embroidery on the front “Aloha” and back crest, along with gold eyelets, New...
