UPDATES — NEW ERA RSS



FITSTRIKE RELEASE: BRIGANTE SNAPBACK & MAUI WOWIE TEE / STORE CLOSURE

Releasing exclusively online this Tuesday, March 24 at 11am HST.Please note our Kona Street location is closed for the time being.Aloha kākou!We have a new FITSTRIKE Brigante snapback and brand new tee design entitled Maui Wowie releasing this Tuesday. The Brigante features a tiger camouflage pattern covering the front two panels and visor, with the side and back panels made of white trucker mesh. The front logo, eyelets, and snap enclosure are white, while the side logo and back crest are black and white, and the top button is finished in black. The new Maui Wowie tee mixes a vintage advertisement poster look with the potent Valley Isle supply of sativa, printed on a military green tee. STORE CLOSUREDue to the...

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SPRING 2014 D1 "WATER IS LIFE" PRODUCT SHOTS

Releasing in-store and online this Saturday, February 15th.Using Mt. Wai‘ale‘ale as our source of inspiration, we present the product shots and descriptions for the entire Spring Delivery One collection, entitled “Water is Life.” “Wai‘ale‘ale” Aloha SnapbackAs one of the cornerstones of this collection, this Aloha snapback utilizes nylon ripstop material covered in our new Wai‘ale‘ale pattern, based on the vibrant and flourishing rainforest of Mt. Wai‘ale‘ale on the island of Kaua‘i. It also features white embroidery on front and back, black embroidery on the sides, and white snap enclosure with red crest snap tag, as well as a red top button and undervisor. “Rain Camo” Kamehameha SnapbackOur first ever Kamehameha hat with a two-tone logo, featuring black on red embroidery. Based on...

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NAVY KAMEHAMEHA & "NATIVE" TEE

Releasing in-store and online this Saturday, January 11th, 2014.Aloha kākou!This Saturday, we’re releasing a new Kamehameha snapback, with a deep navy crown and undervisor, tan visor, and red Kamehameha embroidery and snap enclosure. Also releasing with the hat is a new Native tee in heather gray with guava fill and white outline.

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NEW ERA ACCESSORIES

Now available in-store only.We just got a grip of New Era products in at the shop! From backpacks to carriers to protective sprays, we got all your hat care needs covered. New Era Cap GuardHelps keep your hat free of dirt, water, and stains. New Era Cap FreshenerCan be used to remove dirt, stains, grime, and odors. New Era 6 Cap Carrier – Black or CamouflageProvides a stylish way to transport, store, and protect your hats. This crush proof neoprene case stores 6 hats and features multiple eyelets for ventilation, removable shoulder strap for easy transport, convenient double zip closure, and New Era branding. New Era Cap Clip - Gold, Silver, or BlackAllows you to fasten your cap through the tag inside and hang...

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BLACK FRIDAY 2013 "PŌ PAUʻOLE"

Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened...

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