UPDATES — NEW ERA RSS

Releasing Saturday, June 30thAloha kakou!Saturday's release: All Red Mua fitted New Era with hints of gold, orange and brown with orange New Era logo hit and red & orange crest hit on the back.

Releasing tomorrow, June 26thBUY IT NOWAloha kakou!Quick update: Releasing a new Mua tomorrow in grey melton wool with black, black metallic pearl and tonal grey Mua logo, with black brim.

Available in-stores and online now!Aloha kakou!New release available now: FITTED logo tee in black with white logo and white crown hit on the back, along with a new Slaps Wind fitted New Era with black body and Kanaka Maoli (True / Original People) flag, which is allegedly the original flag of the Kingdom of Hawaiʻi, for the Original People of the islands. This flag is a stark contrast compared to the modern Hawaiian flag, which symbolizes the English colonialism of our islands.

Releasing Saturday, June 16th.BUY MUA TANK NOWBUY CONCORD PRIDE NOWAloha kakou!Little info on Saturday's release: We created an 'H' Pride New Era with all white upper, black brim, black 'H', New Era and crest hit with purple under brim to perfectly match the recently released Concords (J11). On top of that, we got you covered with yet another tanktop for the summer: a grey Mua tank with matching purple Mua logo on the back and purple crest on the front. Clean!

Available in-stores and online nowBUY ALOHA DECO TEE NOWAloha kakou!New release for today: Aloha Deco printed on a red 100% cotton ring spun tee, which equates to a slimmer fit which reads Aloha Served Daily in varying white size block letters with our trilocks and 1438. White crown hit on the back. Also on deck for release is a red Kamehameha New Era fitted with grey brim and top button, white Kamehameha logo, New Era, crown and crest hits.