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Releasing Tuesday, Apr. 10thAloha kakou!Tuesday release update: New graphic tee, titled Spear To a Gunfight. This tee's inspiration is influenced by both the idiom, "Bring a knife to a gunfight", however, in typical FITTED fashion, we've flipped with our own little twist to make it relevant to our culture and what we represent. As a whole, the saying is defined as "being ill prepared." In relevance to our history, we were severely unprepared for what lay ahead during the beginning of the acquisition of Hawai'i. We had no idea that Hawai'i would become what it has become. A humble way of reminding all of us we never know what lays ahead.

Releasing Saturday, March 31stAloha kakou!New release for Saturday, March 31st: New Kamehameha New Era in all black herringbone with red Kamehameha red logo, black crown and crest and red sweatband. Releasing alongside is a new tee: Politics As Usual. Black tee with white lettering and red box, perfect match with the hat!Politics As Usual.....

Releasing March 29thAloha kakou!Just a quick update. We're releasing these brand new black and blue Kamehameha snapbacks with a white Kamehameha head logo, crown and crest logos tomorrow, March 29th. Come down and grab 'em tomorrow morning at 11 AM! Mahalo to everyone who came through and snatched up some sale items last Saturday.

Available online and in-store now.