Releasing May 3rdAloha kakou!Tomorrow's release is just in time for Children's Day on the 5th of May. こどもの日 is a Japanese national holiday which we also observe here in Hawai'i which takes place every fifth day of the fifth month. It's observed in respects to children and their innocence and happiness that is infectious. We've all heard the term the "Children are the future" and there's no mistaking that. The keiki represent the Stars that shine bright at night, and during the day. They represent a birth of something great that will shine brightly as they grow older, ie the Sun. The pack features six multi-colored Kamehameha's in keiki sizes (please call the shop for size info: 808-942-3100) along with...
Releasing Tuesday, April 19thHafa Adai!. This pack is for our Chamorro bredrens and sistrens out in the Pacific West! Despite the many miles that separate us from the rest of our Polynesian / Austronesian Universal family, we're still just that, a family. There may be slight variations in our native tongues, however we still share the same body (the Pacific Ocean), bloodline (Polynesian / Pacific Islanders) and cerebral cortex (our collective knowledge, wisdom and understanding, all passed down by our ancestors with a rich and unique history). We are the original people of the Pacific! With that said, we present to you our Hafa Adai pack. The term Hafa Adai means Hello in the Chamorro language, the native tongue of...
Releasing tomorrow, Feb. 15thAloha kakou!We could sit here and wax-poetic (pun intended) about how much sex / surf wax is a part of daily life here in the islands, a must-have item for the daily surfer's accoutrements, but if you've lived here long enough, you should already know. This pack features a white tee with an Aloha-fueled flip of our take on sex wax in red, gold, green and black (Aloha Served Daily) along with an all black Pride.
Releasing tomorrow, Oct. 19thAloha kakou!Tomorrow's release is a homage to urban-America's favorite French cognac, Hennessy. A little history on Hennessy, the company merged with Moët et Chandon in 1971, eventually spawning Moët Hennessy. In 1987, Moët Hennessy joined powerhouse luxury company Louis Vuitton (LVMH), hence the company's innovation in luxury drinks. We've added our Hawaiian twist to it. Releasing alongside is a gray and black Pride (limited)!
Releasing tomorrow, Sept. 7thTomorrow, we're revisiting another classic from the FITTED vaults, Escape to Paradise, a phrase synonymous with classic films and Hawai'i. All black tee with the infamous expression uttered by Al Pacino's character, Carlito in Carlito's Way, in purple. Purple crown on the back. Accompanied by a purple Pride with silver 'H' and black brim. Stay tuned, as we'll be making an announcement regarding a few changes to the website and online store, as we've been alluding to recently.
