Releasing Saturday, August 28th.Aloha kakou!This Saturday we're unleashing our Pimper's Paradise tee plus a brand new, custom Pride. The inspiration is pretty straightforward: although we live in a beautiful city that nearly the entire World considers paradise, beneath the surface there is a darker, grittier side, as with every city. It's a great contrast of good and bad, yin and yang; we do sort of need both to have it balanced. Pride cap is all red upper with a white logo and tan brim / top button.
Releasing Saturday, August 7thAloha kakou!Saturday's release is a salute of sorts to the world renowned skateboarding company known as Santa Cruz Skateboards, taking elements from their legendary icon and adding our esteemed slogan and Hawaiian flavor to it. Releasing alongside the Freewheelin' tee is a custom Pride fitted saturated in red and gold, drawing back to the colors featured on the shirt.
Releasing July 3rdAloha kakou!Saturday's release was made available to help you cool off in this hot ass, humid weather, along with a fresh Pride to cool off your dome. This navy blue tank top (called Holomua) features a pattern of trilocks surrounded by feathers and the crest on the back, front features the crest on the front left chest. The Pride hat features navy blue on the upper with a red brim and white Pride logo.
Releasing tomorrow, June 29thA tribute to the humble beginnings and HIStory of the heart of Oahu, Honolulu. The acculturation of a variety of different cultures and languages (the latter which gave us "pidgin"), the application of commercial economics and the preservation of the history of our civilization. When one meditates on the Old Honolulu, images of a grimey underworld in old Chinatown emerge, imagery of Duke Kahanamoku coursing the streets of Waikiki with all the other Big players of that era and a booming economy rapidly unfolding n front of our elders' eyes. It's a beautiful thing that we can walk down these memory lanes while still living in the present. That's an inspiring avenue of time traveling right there.The...
Releasing Saturday, June 19thAloha kakou.We've got a pretty big and significant release lined up for this Saturday, including an 3 cap and logo tee combo linen pack, a white v-neck and tanktop, all of them ready to set off your summer in the right direction. First, let's start off with the linen pack (Morning Day Night) which includes 3 caps: a salmon-red Pride representing the brightest star in our Universe, the beautiful, life-sustaining Sun which we soak up on the daily; a greenish-blue Aloha (New Era) representing the vast green / blue Pacific Ocean which covers 68,634,000 square miles (also represents the blue skies above); and a grayish-purple Kamehameha, a representation of the nightlife that stirs when the Sun goes...
