Releasing in-store and online this Saturday, January 2nd at 11am HST.The heather charcoal pocket tee, red long sleeve tee, and yellow tank top will only be available at FITTED.Hauʻoli Makahiki Hou!This Saturday we continue with our Holiday 2015 Waiwai Collection, which embraces a time in Hawaiʻi’s history where waiwai (wealth) was based more on life, health, and thriving culture. The word “waiwai” is a duplication of the word “wai” which is the Hawaiian word for water. In the minds of our Hawaiian ancestors, when you had abundance of fresh water via a river or a spring, it meant you were very wealthy because you had access to a source of life. Because of this we honor Kākuhihewa, the 15th aliʻi...
Releasing in-store and online at FittedHawaii.com this Saturday, August 15th.Model: Christian AloisioAloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul” stems from the Asian unit of measure that was used when trading the sandalwood in the early 1800’s, defined as “the amount a man could carry...
Releasing in-store and online this Tuesday, July 7th.Aloha kākou!This Tuesday we will be releasing a new FITSTRIKE Slaps Wind snapback, featuring an olive crown along with a black visor and top button. The eyelets and side New Era logo are stitched in orange, while the back crest is stitched in white. It also features our state flag outlined in gold on the front, with a black snap enclosure around the back. Limited to only 50 pieces.
Releasing in-store and online this Tuesday, June 2nd.Aloha kākou!This Tuesday we’ll be releasing a unique Slaps Wind snapback under our FITSTRIKE program. For a bold twist, we’ve introduced a bicolored crown—split right down the middle from front to back—with scarlet red on the left side and navy blue on the right. The visor is made of white tumbled leather up top and white poly twill underneath. It also features a tumbled leather top button, back crest, and snap enclosure in matching white as well. The front flag embroidery features the traditional flag colors outlined in gold, while the side New Era logo is embroidered in navy blue. Only 50 pieces were produced.
Releasing this Saturday, May 2nd. The ʻIliahi Tree Camo Slaps Wind snapback will be available in-store, online, and at Blue Hawaii Surf. The Aloha tees will only be available in-store and online.Photos: Chris Fujimori (@cfujifilms)Model: Naz Kawakami (@wirtsdead)Aloha kākou!Our Spring/Summer 2015 Delivery continues this Saturday with more items from the Weight of a Picul Collection. In these two seasons, we focus our attention to two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. ʻIliahi, or Hawaiian sandalwood, dynamically shifted our economy with the introduction of the trade industry. Koa ushered in a new demand for quality materials in modern times, solidifying its place among the world’s finest woods. The name “Weight of a Picul”...
