Releasing in-store and online this Wednesday, June 11th.Aloha kākou!To celebrate the Kamehameha Day holiday tomorrow, we’re releasing five limited FITSTRIKE hats at once, all at a special price point for one day only: $34.99. To start off the pack is of course the Kamehameha snapback, featuring a full dark navy base with white embroidery and snap enclosure. Simple and clean—a must-have staple in your collection. Next up is a Slaps Wind snapback featuring a stone base with black uppervisor and woodland camo undervisor. It features gold/white/black Hawaiian flag embroidery with black eyelets and top button. The side New Era logo and back crest are embroidered in gold, while the snap enclosure is finished in white. A clean H Pride snapback...
Releasing in-store and online this Tuesday, May 13th.Aloha kākou!Tomorrow, we will be releasing another hat from our FITSTRIKE program in the form of a Slaps Wind snapback. This military inspired colorway consists of a camel colored crown with a full duck moss visor and white snap enclosure. The front flag features black, olive, and white embroidery. The side New Era logo is stitched in olive while the back crest, eyelets, and top button are done in black. Only 50 pieces were produced.
Releasing in-store and online this Tuesday, May 6th.Aloha kākou!On Tuesday we’ll be releasing three snapbacks and a Who The Crown Fits (WTCF) tee under our FITSTRIKE program. The first hat is an H Pride featuring an all black base with woodland camouflage undervisor. The H Pride logo is embroidered in metallic black pearl while the side New Era logo, back crest, and snap enclosure are in black. The Mua snapback features a scarlet red base with black undervisor and white snap enclosure. The Mua logo is embroidered in black, white, and metallic black pearl, while the back crest and New Era logo are embroidered in white. A black top button finishes the look. The third release is a Slaps Wind...
Releasing Saturday, June 8th.Aloha kākou!Tomorrow is the annual celebration of Kamehameha Day; a day of observance in honor of Kamehameha the Great; unequivocally the greatest King of Hawaiʻi nei. Although information about when he was born is very scarce due to the fact that he was birthed surreptitiously, we do have accounts through written and oral history passed down over centuries. We do know, according to stories and first hand accounts that he was born at Kokoiki in Kohala on the Big Island. Alapaʻinui, whom was "the aliʻi nui of the island of Hawaiʻi" at the time was in a way, threatened by the birth of Kamehameha after being warned by a kahuna that Kamehameha would eventually grow up a...
Available for sale in-stores and online now.Aloha kakou! New release for today. A white Native island camo print tanktop and black Native island camo t-shirt with white Native fill. We're also releasing two new New Era fitteds: a white and navy Kamehameha with red New Era hit, navy brim and Kamehameha stitching, as well as a gray Slaps Wind.
