Releasing Tuesday, July 23rd.Aloha kākou!New release for tomorrow featuring a new colorway in our Aloha Served Daily in all black (100% cotton) with a white ASD hit on the front and ASD hit in pink on the back. Matching this kit is a black on black 'H' Pride New Era snapback including black snap. Mahalo nui loa.
Releasing Tuesday, June 9th.Aloha kākou!The true essence of "Aloha" is much more than a simple "Hello," "Goodbye," or "I love you." Aloha is a lifestyle that is portrayed in the way we walk, how we talk, interact with others and how we behave. If we dig even deeper, there is a story that tells the tale of Hāloa, son of Papa and Wākea (Earth Mother and Sky Father), whom was born prematurely and unfortunately passed away at birth. After the child was buried, a shoot grew in its place, which Wākea named Hāloa, the first taro (kalo) plant. The word Hāloa can be looked at as a respelling of the word "Aloha" and is translated as "far reaching," "long breath"...
Releasing Saturday, July 6th. In-store and online.Aloha kākou!Summer time in Hawaiʻi. The heat is turned all the way up, with tradewinds blowing here and there; here for the most part. Most locals are heading to the South Shore to hop in the water or hop on their boards if the surf is good. However, whether the weather provides nice surf or not, one tool that is considered an important piece of any surfing arsenal is surf wax which gives extra traction when rubbed on your stick. We're talking surfing here by the way, despite the seemingly implied sexual innuendos. To celebrate the Summer and this important piece of your surfing kit, we brought back our Original Aloha pocket tee, this...
Releasing Saturday, June 29th.Aloha kākou!As some of you may know, our Mua hat is modeled off the great aliʻi Kekūhaupiʻo who was known as a master of lua (ʻōlohe lua), the ancient practice of hand-to-hand combat in which bones are usually broken. According to legend, Kekūhaupiʻo was born on the Big Island; Keʻei to be exact. As a youth, Kekūhaupiʻo would take part in mock battles near the Hikiau Heiau at Kealakekua Beach. The kahuna of that heiau witnessed Kekūhaupiʻo's courage, valor and audacious spirit and told Kamehameha's father that his son would one day become a legendary warrior, and eventually coerced his father to let Kekūhaupiʻo to study the art of lua. A few years later, after becoming "moa...
