Releasing Saturday, Oct. 20th.Aloha kākou!Saturday's release, is our Lēʻahi pack, the Hawaiian word for Diamond Head. In Hawaiian mythology, it is said that the goddess Pele fled to Oʻahu where she bore holes / fire pits into the Earth, including the renowned and picturesque Diamond Head. This now extinct volcano cone is estimated to be roughly 150,000 years old. The Hawaiian name (Lēʻahi) is said to be a variation of the word "Lae" and "ʻahi". "According to legend, it was Hi‘iaka who compared the lae (brow) of the ‘ahi fish to the mountain." [via Hawaiian Encyclopedia]. The pack features a red tee with a FITTED seal that features the Hawaiian flag, the legendary Diamond Head backdrop and FITTED, Honolulu, Hawaiʻi....
Releasing Tuesday, Oct. 16th.Aloha kakou!New release for Tuesday. All black Hoʻomana tee with Islanders printed in white on the front pocket and a graphic of a warrior in white and FITTED Islanders on the back. A throwback of sorts to some of the designs of the late 80s, early 90s. Coinciding with the release is an all black UH New Era snapback white logo and snap.
Releasing Tuesday, August 21st.Aloha kakou!Hope everybody had a great weekend! Back to business as usual. For tomorrow's release, we've brought back something from one of our earliest seasons, our Scrabble tee which we ran back in 2006. All black tee with an all over print of different colored letters and which spell out FITTED and a white crown on the back. Those who've been customers of ours for the past four or five years will definitely recognize this one! We're also releasing a teal Kamehameha New Era snapback with white snap, Kamehameha logo, crest and New Era hit. Lastly, a Mua in jalapeno duck canvas with white, yellow, orange and black Mua and black underbill.
Releasing Saturday, August 18thAloha kakou!New release for Saturday: Gray Crew Love tee with our Pride 'H' and '04 - 12 graphic on the front and white crest, Crew 116 HNL on the back. Also releasing two Slaps Wind snapbacks: black with gold, red and brown flag; and a navy blue with gold and white flag. Both caps have white snaps and FITTED crests. See y'all Saturday! Aloha.
Releasing Tuesday, August 14th.Aloha kakou!For this hot, humid ass summer, we've brought back our Pacific Vibrations in a black tanktop with white print. The graphic is a nod to Joy Division's Unknown Pleasures, while representing our brethren in San Francisco and Los Angeles. We're also releasing a green Mua New Era Snapback with black Mua logo and brim, white New Era, crest and snap.
