Saturday, August 11th.Aloha kakou!Quick update for Saturday's release: New colorway in our Portlock tanktop: white with navy blue print and red crest on the front and crown on the back. Black authentic FITTED tag on the bottom left. To coincide with this release, we have two snapbacks: a purple Kamehameha snapback with white Kamehameha stitching, snap and New Era logo and tonal crest. Our new 'H' Pride is light navy blue with white 'H', New Era, crest and snap.
Releasing Tuesday, August 7th.Aloha kakou!New release for Tuesday, August 7th. Two new snapback colorways, one Pride and one Kamehameha. The Pride is all navy upper and brim (green underbrim) and orange 'H', button, white snapback, New Era logo and eyelets. The Kamehameha is all camouflage (hence "Kam-o") and orange Kamehameha logo, button, New Era logo, white snapback and crest. New shirt also dropping: Horse & Carriage with a new FITTED seal in orange on a brown shirt, and the same seal on the front.
Releasing Saturday, August 4th. Please note: Due to the printing process, shirts may have abnormal inconsistencies, we cannot guarantee that garment is 100% flawless.Aloha kakou!This Saturday we'll be releasing an all black Escape to Paradise snapback, along with a new black tank top called Niho which roughly translates to "tooth". The tank top features an all over print of white simplified shark's teeth / trilocks with white break lines. The tank top also features a purple stitched crest on the front chest and crown on the back. We shot this at Kaniakapupu in Nuʻuanu. During King Kamehameha's reign, this lush area served as his little sanctuary during the summer, and because it was the King's own piece of land, it...
Releasing Wed. August 1stAloha kakou!For tomorrow's release, we've teamed up with our Kona Street brethren at HiLife for a custom New Era snapback x t-shirt combo. HiLife's philosophy holds true to what we at FITTED represent and stand for, so it was a no brainer to put our collective minds together on this project. As with FITTED, HiLife's roots are firmly planted here in the ʻaina and their designs revolve around true Hawaiian lifestyle, not chasing the latest "trending topic." The Aloha Spirit originated in Hawaiʻi, but that doesn't mean it ends here; it extends everywhere and it's apparent with the spread of a shaka and a smile. The pack includes a FITTED x HiLife New Era snapback, with HiLife's...
Releasing Saturday, July 28th.Long before the first visitors arrived in Hawaiʻi, the original people of the ʻaina had a rich history in traditional Hawaiian folk music, comprised mostly of mele (chanting) along with ceremonial dancing (hula). In the ancient days, these types of performing arts were mainly used for religious events, entertainment and even honoring the ruling chiefs. Certain (oli) or chants sometimes contained kaona (or hidden meanings) and many of the performers of these oli used vocal inflections, sometimes to reflect a certain mood (akin to slam poetry) which arouses different emotions as well. When the first missionaries arrived in the islands, they brought with them their European music influences, including new instruments such as the guitar. Portuguese immigrants...
