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SnapbackSnapbackSnapbackNew Era

Available in-stores and online nowReshipment of our Manoa Mist crewnecks which sold out quickly the first time around. Hurry down and grab yours, even if that means you have to leave class.

Available now.Yesterday, we were posted up at Waianae High School for a new event called Ground Up. FITTED was in the house with a booth set up where we were selling a new shipment of West Side tees. We have a more left and they are now available in-stores. Come through and snatch one up and represent. Mahalo to everyone who showed us love! Wrap up post coming within the next few days.

Releasing tomorrow, April 7th.Aloha kakou!New release for Saturday, April 7th: Tee + Kamehameha combo. The tee: Called Cool Breeze, is inspired by the perfect breeze that blows from Mauka to Makai and gives us our near perfect weather. All black, with an Aloha script font in white and white crown hit on the back. The Kamehameha is all black with white Kamehameha head and crest, black crown, New Era logo with camouflage underbill. Very dope little kit for this spring.

Releasing tomorrow, April 3rd.Aloha kakou!Tomorrow's release is pretty tight and light. New graphic tee dubbed First In. It's a small homage to the Polynesians, who as we all know, were one of the first people to reach the Polynesian islands. It's also a small homage to the great Micronesian voyager and navigator, Mau Piailug, however, it can apply to everyday life, such as being a trendsetter. Those who think independently and on their own, not following the norm, and create something new and unique are the first in that door. And that's something we try to practice and preach, not just throughout our company, but to our 'ohana as well. mau piailug