Releasing exclusively in-store and online this Friday, November 29 at 12am HST.
Aloha kākou!
The most anticipated FITTED day of the year is here—Black Friday is upon us! We have a plethora of product releasing tonight at midnight, and we’ll separate them out into multiple blogs in order to shine light on each collection.
All new release items except collaboration products (KEALOPIKO + GOLF BALLS + SCOTTS) will be on sale at 20% OFF for the day. For online orders, the discount will automatically be applied at checkout.
We’re starting Black Friday off with a whole set of FITSTRIKE product, including New Era hats, Tier Zero PROVISION hats, hoodies, and tees. Check the collage below for the full set.
Releasing exclusively in-store and online this Tuesday, November 19 at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release consists of a new WESN snapback and Who The Crown Fits tee. The WESN snapback arrives in an all-new fabric, utilizing a black dashmark material all around, which closely resembles the construction of a basketball jersey. The front and back embroideries are green and white, while the side embroidery is green and the eyelets are white. The WTCF tee features white print on an ivy base.
Releasing exclusively in-store and online this Saturday, November 16 at 11am HST.
Aloha kākou!
We have a new Aloha snapback releasing this Saturday, alongside a new colorway in one of our OG tees—Survival of the FITTED—fresh out of the vault. The Aloha snapback features a dark green base with bright rose undervisor, black top button, black eyelets, and white snap closure. The front logo is stitched in white and bright rose, the side New Era logo is stitched in white, the side crown is stitched in bright rose, and the back crest is stitched in dark green and bright rose. The Survival of the FITTED design returns with white and dark green print on a black tee.
Releasing exclusively in-store and online this Tuesday, November 12 at 11am HST.
Aloha kākou!
We’re releasing a new Mua snapback and Full Transparency tee this Tuesday under our FITSTRIKE program. The Mua snapback features a purple crown with teal visor, white eyelets, white top button, and white snap closure. The front logo is stitched in a white-to-teal gradient, while the side logo is stitched in teal and the back logo is stitched in white and teal. The Full Transparency tee features the multi-colored overlapping design printed on a white tee.
Releasing exclusively in-store and online this Saturday, November 9 at 11am HST. Aloha kākou! This Saturday, we’re releasing a Mua pair and Kamehameha pair, along with a brand new tee called The Pinnacle, all under our FITSTRIKE program. The Mua 59FIFTY and snapback both feature a Vegas gold crown with walnut corduroy on the visor and top button, along with walnut eyelets, multi-colored front logo, hazel side logo, and hazel and pink back logo. The Kamehameha 59FIFTY and snapback both feature a full black base with metallic copper stitching on the front, white stitching on the side, and white and metallic copper stitching on the back. The Mua and Kamehameha snapbacks also add a white snap closure. Our new The...
