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Releasing tomorrow, Tuesday June 16thAloha,Just a head's up, here's the newest t-shirt which we dropped on Tuesday. Just something fun & quirky for the summer - an everyday, everywhere shirt with the "Cheee-huuuu" vibes.

Releasing Sunday, June 14th.Zig-zags. Rollies. Papers. Whatever you choose to call it, it's all the same, innit? Common household pothead tobacco accoutrement. Now I bet you didn't know there's a much more in depth story behind the graphic featured on the widely-known "tobacco rolling paper." The character featured on the graphic is of Zouave, which is a common title given to a select few infrantry regiments in the French Army. The first Zouaves were enlisted by the Zouaoua tribes whom lived in the mountains of the Jurjura range. In the 1960s, Zig-Zag published viral leaflets with the Zouave character featuring the caption "Captain Zig-Zag wants YOU!", akin to the political Uncle Sam war posters. This shirt features the notorious graphic...

Releasing Thursday, June 11th.June 11th marks a special occasion filled with a sense of pride and sincerity, dedicated to the Napoleon of the Pacific, our late-great King Kamehameha whom we all know conquered and unified our islands. King Kamehameha Day was established by Kamehameha's great grandson, King Kamehameha V in 1871, whereas the first observance of this state holiday was celebrated the following year. Governor William F. Quinn also announced Kamehameha as a state holiday when Hawai'i attained statehood in 1959. Kamehameha laid down the building blocks for basically everything we have and are surrounded by today, setting the foundation for the future of our ʻāina and cementing the rest in history.To mark this special affair, we've put together a...

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Releasing Saturday, June 6th.Just a quick heads up, we're releasing a new colorway in our tri-locks tee, this time in Carolina blue with a clear-gel print. Summer time get-up!TRI-LOCKS!