Releasing exclusively in-store and online this Saturday, June 27 at 11am HST. model: punkyaloha Aloha kākou! There are stories that deserve to be remembered. There are names that deserve to be spoken. And there are people whose legacy continues to bloom long after they are gone. This Saturday, we introduce the IMMORTALITÉ CAPSULE inspired by Princess Victoria Kaʻiulani, whose grace, intelligence, artistry, and unwavering love for Hawaiʻi continue to resonate well over a century later. At the heart of this collection utilizes some floral paintings and pressed flowers created by Kaʻiulani herself. Found within her personal journals, these botanical studies reveal another side of the young princess often overshadowed by the political turmoil that defined her lifetime. While history remembers...
Releasing exclusively this Tuesday, June 23 at 11am HST. Aloha kākou! Tomorrow, we continue our Summer Solstice Capsule release by recognizing one of Hawaiʻi's most fascinating native inhabitants. Our FULL TILT Tee returns with new short and long sleeve colorways, carrying forward a story inspired by the Summer Solstice. For Hawaiʻi, where the rhythm of the seasons is more subtle than elsewhere, the solstice is less about changing weather and more about appreciating the abundance of light that surrounds us. It's a reminder to spend more time outside, in the ocean, in the mountains, and with the people who make this place home. At the center of the artwork is the Hawaiian happy-face spider (Theridion grallator), one of Hawaiʻi' most...
Releasing exclusively this Saturday, June 20 at 11am HST. Aloha kākou! Every year, just before the height of summer, the sun reaches its northernmost point in the sky. This year's Summer Solstice arrives this weekend marking the longest day of the year in the Northern Hemisphere. While many cultures celebrate the solstice as the beginning of summer, for Hawaiʻi, it also carried a deeper significance which is rooted in observation, ceremony, and the relationship between people, place, and the heavens. Tomorrow's release draws inspiration from that connection. At the center of this release is the island Mokumanamana (Necker Island), an island that is one of the most culturally significant islands in the Northwestern Hawaiian Islands. Though small in size, it...
Releasing exclusively this Tuesday, June 16 at 11am HST.
Aloha kākou!
Tomorrow's release is built around two pieces that take familiar silhouettes.
First up, our UH FITTED returns in a clean colorway. A rich dark green crown is paired with a black visor, while white eyelets and a white button that provides subtle contrast throughout the cap.
In addition our MUA FITTED releasing is constructed on a woodland camouflage crown with black accents. Rifle green eyelets and matching undervisor details tie the cap together, while the MUA logo is brought to life in black, yellow, and white embroidery.
Releasing exclusively this Saturday, June 13 at 11am HST. Aloha kākou! Some things get better with age. Others never lose their value. At the center of the collection is our Mint Condition tees, featuring the image of a King Kalākaua coin on both the front and back. Layered over the coin is a transparent Trilocks pattern, creating a subtle detail that reveals itself the closer you look. Like currency preserved through generations, the design reflects the things that withstand time—history, culture, and the stories carried forward. Alongside the tees, we're bringing a trio of headwear styles that continue the theme of timeless staples. The H Pride Snapback returns in a clean black colorway, accented with a red button and red...
