Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, November 1 at 11am HST.
Tapping into the spooky season vibe Fitted + Paiea Projects dressed up as Puke Heluhelu Kinipōpō Hīnaʻi Halloween costume. Don’t trick or treat too hard and forget to set your alarm for the Fitted + Paiea Projects KOHALA “Fab 5” Collection:- FITTED + Paiʻea Projects Kamehameha Snapback “Maize & Blue” Denim Trucker- KOHALA X “Fab Five” Basketball Jersey- Fab5ive Tee Vintage Black
Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, November 1 at 11am HST. When Fitted and Paiea Projects discuss history we view i ka wā ma mua through an urban lens: hoops, hip-hop, and Hawaiiana. From 1795 to 1872 the Kamehameha Dynasty changed the game in Hawai‘I by embracing a world view. Paiʻea came first — the unifier, the OG. He pulled all the islands together by utilizing Western tech and laid down Kānāwai Māmalahoe. Then Liholiho stepped in — bold moves only. He broke the kapu system and opened Hawaiʻi to the world. Kauikeaouli brought structure and vision — first constitution, land reforms, and that timeless line: “Ua mau ke ea o ka ʻāina i ka pono.”ʻIolani? Heart...
Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, November 1 at 11am HST. Aloha kākou! Legacy is not what you intend to do, rather it’s what your ancestors say about you and do in your memory. In the spirit of Nae‘ole, who was the athletic chief that saved an infant Kamehameha from peril, it’s a fitting tradition that ‘Aha Pule ‘Āina Holo ends in Kapa‘au with the Kohala Cowboys Boys Varsity Basketball Team. The ‘Aha Pule ‘Āina Holo (aka “The Lono Run”) marks the start of Makahiki Season on Hawai‘i Island and concludes at the original Kamehameha Statue in Kapa‘au. KohalaCowboys Varsity Boys Basketball Team participates in this island-wide marathon to honor their kupuna (ancestors) and pay tribute to Lono:...
Releasing exclusively in-store and online (FittedHawaii.com and PaieaProjects.com) this Saturday, November 1 at 11am HST. Aloha kākou! Kohala is the backdrop to some of the greatest origin stories of Hawaiian mo‘olelo. At the end of the Akoni Pule Highway is the majestic Pololū Valley, it’s inoa (name)—literally meaning “long spear”—derived from the many battles fought in this wahi pana. In the Hawaiian Creation Story—Kumulipo—Wākea (Sky Father) and Hoʻohōkūkalani lived in Pololū Valley and conceived a still-born son, Hāloa, who became the first kalo (taro) plant—the staple food of the kanaka maoli. Pololū Valley provided shelter for Kamehameha the Great as told in the mo‘olelo of “Nae‘ole’s Flight.” Nae‘ole was a chief of Kohala and was known for his athleticism, his...
Releasing exclusively in-store and online this Tuesday, October 28 at 11am HST. Aloha kākou! We’ve got a new FITSTRIKE capsule releasing this Tuesday, showcased by ITO at ITO—one of Hilo’s favorite sons and our good friend, Daniel Ikaika Ito (@ka_ito), straight from Hilo International Airport (airport code ITO)! Tuesday’s FITSTRIKE release consists of three new caps—an H Pride Grown 59FIFTY, a Mua snapback, and an FH Retro A-Frame snapback—along with a new Standard Operation tee. The H Pride Grown 59FIFTY features a clean navy base with orange accent stitching. The Mua snapback features an orange crown along with navy visor, white snap closure, white top button, white eyelets, yellow and white stitching on the front, and white stitching on the...
