Kilo Summit is in the books, and the response has been more than we knew to hope for. We wonʻt pretend it was easy. This past week asked for every bit of physical and mental rigor we had, and with everything moving at once and a turnout that kept coming, we were running on fumes by the end. Just like the collection it held, nothing about it was given and the path was never straight. But something happened in that space. Kilo was a crease in the matrix. A moment to rethink and be intentional. A moment to simply be present and watch the patterns unfold. For those four days the rushing stopped (not literally) and the observing began. We...
Releasing exclusively in-store and online this Tuesday, August 25 at 11am HST. Aloha kākou! For tomorrow's FITSTRIKE, we keep the lineup simple with four pieces built around two familiar marks—our Hae Hawai'i and the FITTED Hawai'i name. No complicated theme. No unnecessary extras. Just everyday colors, recognizable graphics, and pieces that carry a little bit of home wherever they go. Leading off the release, the SLAPSWIND A-FRAME SNAPBACK returns in two new colorways. The first arrives in Faded Blue, keeping the entire cap tonal and understated while allowing the embroidered Hawaiian flag to command the front. Finished on the A-Frame silhouette, the muted blue gives the cap an already broken-in feel that works easily into the daily rotation. Its counterpart comes...
Releasing exclusively in-store and online this Saturday, August 22 at 11am HST. @danielhom @vsslunion Aloha kākou! Drawing from the colors and textures of the outdoors, the latest lineup pairs Realtree camouflage, rifle green, black cotton canvas, and hits of blaze orange with something distinctly familiar to us—pieces made to move naturally through everyday life in Hawaiʻi. Leading the release we're bringing back our BIG GAME HUNTERS 59FIFTY FITTED, constructed in black cotton canvas and finished with the Big Game Hunters mark embroidered across the front. Blacked out and straightforward, the heavier canvas texture gives the fitted a rugged feel while keeping the colorway easy to wear. Realtree camo is added for the undervisor. The MUA 9FIFTY SNAPBACK combines a rifle...
Releasing at Kilo Summit beginning Thursday, August 20 with doors opening at 630pm HST. Nothing Given, Nothing Gained.Twenty years is not a straight line. Water remembering its path, one it's taken consistently in variation, sometimes trickles, or at times clearing stillness making way for nutrients, or in a devastating purge is an incredible force to witness. The stream that has been cutting and carving the same stone for longer than human memory can recall is sometimes referred to as moʻo. Twenty years. Say it fast and it lands like a trophy, but sit with it a while and it settles into something closer to a debt paid in full, not a finish line but a watermark, the mark left on...
Releasing exclusively in-store and online this Tuesday, August 18 at 11am HST.
Aloha kākou!
Tuesday’s FITSTRIKE release is ready for the woods with a pair of camouflage A-Frame snapbacks and three colors of Brigante tees. The FH Retro A-Frame snapback features a full woodland camouflage base with a white snap closure and metallic gold and white embroidery all around. The Slaps Wind A-Frame snapback utilizes RealTree camouflage for its base, along with a white snap closure, white visor rope, traditional hae Hawaiʻi colors on the front, white embroidery on the side, and black and white embroidery on the back. Our Brigante design arrives in white print on three different color tees—brass, clove, and black.
