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@cocosirens #selfiePhotos: Alex KimMakeup: Bailee Naka'ahiki

Releasing Saturday, June 15th. In-store and online.Aloha kākou!Our Summer D1 & D2 release which we previewed yesterday is right around the corner, but before we drop the official Summer line, we'll be releasing our Pre-Summer 13ʻ capsule collection tomorrow at 11 AM HST. The capsule consists of a wide variety of womens tees, raglans and tanks. Nine to be exact, with some very familiar graphics, including our "Glassy" design (featured in a tee, racerback tank and raglan), "Native" (racerback tank and tee), "Aloha Means Love" which is a brand new design (racerback tank, tee and raglan), "Aloha Summer" and "Aloha Means Hello & Goodbye." Please note, all racerback tanks and tees are made of 50% combed cotton and 50% polyester,...

Will be available in-store and online Tuesday, June 11th.Aloha kākou!'H' Pride New Era snapback made of 100% wool, Pride logo in white stitching, black breathable eyelets, white stitching on the crest and red snap. One size fits all. FITTED is also a strong supporter of local skateboarding and we've brought back our Alva Aloha graphic in a pocket tee, all black; however this time we've added the claw marks as seen on the OG logo utilizing red, gold and green. The front side of the tee features a pocket with "Aloha" in white script. 100% cotton and pre-shrunk tees. Being that it's Summer, we have also have an option of the Alva Aloha in a black tanktop with the graphic...

Releasing Tuesday May 21st.Aloha kākou!Brand new tanktop dropping tomorrow which is an acknowledgment to skate legend and architect of Alva Skateboards, Tony Alva. As most of you know, FITTED is a strong supporter of skate culture not just in Hawaiʻi, but worldwide. The tank is printed on gray, features an Aloha print which is printed in both forward and reverse in white and neon in an Alva-esque font and a white crown hit on the back.

Releasing Wed., Feb. 20th.Aloha kākou!Hope you all had a great day off for Presidentʻs Day yesterday. Back to our regularly scheduled program: Tomorrow, weʻre releasing a brand new ʻAina snapback: all black cap with green leafs stitched on the brim, a black rope that runs along the front of the cap and white Hawaii stitching and eyelets. Green underbrim and button, white snap. Also releasing: a maroon Aloha New Era fitted with white stitching, white FITTED crest on the back and green underbrim.