Releasing in-store, online, and at select stockists this Saturday, April 4th. Please note that the ʻIliahi Tree Camo Aloha snapback will not be available online.Photos: Chris Fujimori (@cfujifilms)Models: Kelsie Megan (@kelsiemegann)Aloha kākou!Over the next two seasons, we will be shining the spotlight on two of Hawaiʻi’s commodities that have proven to be incredibly important in Hawaiʻi’s socioeconomic growth. One started our trade industry with its almost limitless variety of uses, and one ushered in a new worldwide demand for its beautifully crafted and highly coveted goods.The ʻiliahi (Hawaiian sandalwood or santalum paniculatum) trade started in 1790 and continued through the early 1800’s after China struggled to import sandalwood from India due to a decreasing supply of wood. China’s sandalwood appetite...
Releasing in-store and online this Tuesday, September 9th.Aloha kākou!We’re unveiling a new hat under our FITSTRIKE program, set to release tomorrow. This Slaps Wind snapback features a woodland camo crown with black uppervisor and scarlet red undervisor. The front flag features black, white, and gold raised embroidery surrounded by a scarlet outline. The back crest is stitched in gold while the side New Era logo and eyelets are stitched in scarlet. A black top button and white snap enclosure complete the look. Only 50 pieces of this Slaps Wind snapback were produced.
Releasing Saturday, Oct. 5th.Aloha kākou!For this Saturdays drop we are releasing a sneak peak into our upcoming Fall line, Navigators of the Unknown. Here at Fitted we love our history and culture. By observing the moon, stars, birds, and ocean swell patterns, our ancestors were able to travel freely through the seas. This graphic is printed with white, olive, and infrared on a black tee that also includes a mil-spec tag. This tee will be limited to 48 pieces sold exclusively in-store and online. Also releasing is a camo Mua New Era snapback with a white visor featuring red stitching. The Mua itself is embroidered in black.
Releasing Saturday, August 10th.Aloha kākou!What better way to rep our great island chain and the local lifestyle than a brand new Islanders tee in black with Islanders in white on the front and a white crown. We'll have these available tomorrow (in-store and online) as well as our Desert Camouflage Kamehameha New Era snapback with black stitching and white snap. Snap into summer!