Releasing Saturday, June 26thAloha kakou!By now, we all know that the demise of our entire Culture (including language, proper education, traditions and customs & knowledge of the land, heavens and ocean) was met when Hawai'i was "discovered" by James C(r)ook(ed) and his fellow Europeons nearly 232 years ago. From the dreadful diseases introduced to the indigenous, original people to the assimilation of European politics, the English language and monolithic religion, we were at lost to our entire aboriginal culture. Things declined more with the illegal overthrow of our 'aina, stripped of our original language and arts (hula, straw weaving, fish hook making, etcetera) and as a result, entirely stripped of our knowledge of self. You see, as much as the...

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Releasing Saturday, December 19th, alongside the Kaholo release.To go along with the Kaholo release, we've put together a t-shirt and a new New Era. The t-shirt is called Culture, printed on charcoal heather gray with a collage of vintage (but the real deal) Hawaiian tattoo patterns, which defines the cultural aspect of the name. Backside features a black crown. The hat, called Kakau, translates to tattoo features an all over pattern of the same tattoo pattern seen on the t-shirt in black nylon with yellow banding around the inside sweatband. To top it all off, we also printed 100 limited edition posters to commemorate this event...Might not be a big deal to a lot of people but for us...it's kind...

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Aloha.Pull up a chair & have a seat. Pay close attention. Class is in session. Let’s briefly discuss the Hawaiian Renaissance (also known as the Hawaiian Cultural Renaissance) which was an reawakening or revival, if you will, of our contrasting Hawaiian cultural character and distinctiveness during the early ‘70s. Contemporary Hawaiian music artists such as Gabby “Pops” Pahinui (of Sons Of Hawaii fame) helped play an integral role in this cultural movement / resurgence. With this renaissance, there was a reasserted curiosity and interest in pidgin, Hawaiian language, Hula, Hawaiian studies & traditional Hawaiian arts. Before this enlightening cultural rejuvenation, there was the Merrie Monarch Festival (which they still run to this day) established by George Na’ope. The Merrie Monarch...

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