Releasing exclusively in-store and online this Saturday, December 19th at 10am HST.Photos: @jarettblakeModel: @chrisrockemwellAloha kākou!We are releasing another FITSTRIKE set this Saturday by way of an A-Frame snapback, a long-sleeve tee, and a short-sleeve tee. The Mua A-Frame snapback features a black base with blue undervisor and blue contrast stitching on the top of the visor. The front logo is stitched in white and shades of grey and silver, while the eyelets are stitched in grey. It also features blue embroideries on the side and back which match the top button, along with a white snap enclosure. The Escape to Paradise long-sleeve tee features our popular trilock photo and type design on a heather grey base, with a white crown...
Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.VANQUISHThis pattern is...
Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.Aloha kākou!We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.We'd like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!MAIʻAA bright floral pattern that embodies the look of the classic aloha shirts found...
Releasing Saturday, Sept. 28th.Aloha kākou! Itʻs official guys.. Here at FITTED we are saying our final goodbyes to the end of Summer 2013. We've decided that there is no better way to honor this past summer than throwing an END OF SUMMER "ALOHA SALE." This sale will be 50% off the entire store, SELECT ITEMS NOT INCLUDED, ONE DAY ONLY. Help us say aloha to this past summer! Doors open at 11AM. For this saturdayʻs release we are debuting a new MUA fabricated with dark grey melton wool crown and a black melton wool brim. The MUA logo is threaded with sea glass, turquoise, and white. For this weeks tees we are bringing back the "Escape to paradise" design in...
Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online. Aloha kākou!This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi's hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our 'ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs...
