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FITSTRIKE RELEASE: SLAPS WIND SNAPBACK, ONE SPEED TEE, & WTCF TEE & TANK TOP

Releasing exclusively in-store and online this Tuesday, July 25 at 11am HST.Aloha kākou!Tuesday’s FITSTRIKE release is comprised of a Slaps Wind snapback, two tees, and a tank top. The Slaps Wind features an all-white crown—including the embroideries and snap enclosure—with a woodland camouflage visor and top button. The One Speed tee features a black and white design printed on a hot pink tee, and we also have an Island Camo-filled Who The Crown Fits design, outlined in white with a large white crown on the back, printed on a dark green tee and a white tank top.

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.Aloha kākou!We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.KĀLĀ PEPAA collage...

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SUMMER 2014 “PERCEPTION” DELIVERY 1 (FINAL RELEASE)

Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.Aloha kākou!We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.We'd like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!MAIʻAA bright floral pattern that embodies the look of the classic aloha shirts found...

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