Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Along with the Waiʻaleʻale Vans Era Pro releasing on Saturday, we will also be releasing a special Blue Hawaii Surf co-branded pullover hoodie and tee at the same time. The heather gray pullover hoodie features the Aloha script on the front filled with the Waiʻaleʻale pattern, outlined in white. The back features a small white crown with the Blue Hawaii Surf logo underneath. The white tee features the same front design, this time outlined in black, along with a black crown and Blue Hawaii Surf logo on the back.The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha hoodie and tee will release alongside the Vans Era Pro...
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Back in Spring of this year we introduced the Waiʻaleʻale pattern, based on Mt. Waiʻaleʻale on the island of Kauaʻi, one of the wettest spots on earth. The idea that water surrounds us here in Hawaiʻi—from the waterfalls up in the mountains, to the inland rivers and streams, and down to the beaches all around us—gave way to the concept behind the design, and ultimately became the perfect catalyst for the collaboration between two local Hawaiʻi-grown companies and an activewear company with heavy ties to the surfing world.This Saturday we continue with our Waiʻaleʻale Collection, teaming up with Blue Hawaii Surf and Vans to present one...
Releasing in-store and online this Tuesday, August 19th, 2014. Releasing at select stockists later this week.Aloha kākou!We present to you the third release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.VANQUISHThis pattern is an amalgamation of Hawaiʻi’s lost native birds. All the extinct birds seen on this pattern have been vanquished due to invasive plants and animals after foreign assimilation. Beautiful birds like the ʻiʻo, ʻiʻiwi, ʻelepaio, palila, and ʻakohekohe, just to name a few, all suffered this fate. From an inside perspective,...
Releasing in-store, online, and at select stockists this Saturday, August 16th, 2014.Aloha kākou!We present to you the second release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction. Maiʻa BucketFeatures an...
Releasing this Tuesday, August 12th. See below for release locations.Aloha kākou!Starting tomorrow and going on throughout the month of August, we will be releasing pieces from our newest Waiʻaleʻale Collection, on which we were fortunate enough to team up with some of our great friends within the industry. The entire collection revolves around our much loved Waiʻaleʻale pattern, as an extension of our Spring Delivery 1 Collection from earlier this year.For the first release from this collection, we teamed up with our friends at Blue Hawaii Surf on a special Waiʻaleʻale Aloha snapback. It features a full micro-ripstop crown and visor in black, along with raised Aloha embroidery on the front, fully sublimated with our Waiʻaleʻale pattern. It also features...
