UPDATES — FITTED RSS



FITSTRIKE RELEASE: SLAPS WIND SNAPBACK

Releasing in-store and online this Tuesday, September 9th.Aloha kākou!We’re unveiling a new hat under our FITSTRIKE program, set to release tomorrow. This Slaps Wind snapback features a woodland camo crown with black uppervisor and scarlet red undervisor. The front flag features black, white, and gold raised embroidery surrounded by a scarlet outline. The back crest is stitched in gold while the side New Era logo and eyelets are stitched in scarlet. A black top button and white snap enclosure complete the look. Only 50 pieces of this Slaps Wind snapback were produced.

Continue reading



SUMMER 2014 “PERCEPTION” DELIVERY 2 (FIFTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, September 6th, 2014.Aloha kākou!We present to you the fifth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.KĀLĀ PEPAA collage...

Continue reading



FITTED + STANCE KĀLĀ SOCKS

Releasing in-store and online this Tuesday, September 2nd.Aloha kākou!Tomorrow we’ll be releasing our first pair of socks, combining one of our most well-known designs with the ever-popular Stance brand. The socks feature our popular Kālā pattern in multiple colors on a black base, with reinforced heel and toe caps in our signature 116 yellow. The FITTED crest and Stance circle logo are patched on the lateral and medial ankle areas, respectively, while the top of the left sock features the Stance logotype stitched sideways in yellow.Photographer: Mel TjoengModel: Lia MausolfHair & Makeup: Bailee Naka‘ahiki 

Continue reading



SUMMER 2014 “PERCEPTION” DELIVERY 2 (FOURTH RELEASE)

Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.VANQUISHThis pattern is...

Continue reading



WAI‘ALE‘ALE AHU LAʻI WINDBREAKER & ALOHA TEE

Releasing this Thursday, August 28th, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!This Thursday we are releasing another stand-out piece from our Waiʻaleʻale collection. Designed and customized from the ground up using our own in-house specs, we present a new lightweight, breathable windbreaker—aptly named Ahu Laʻi as a nod to the ti leaf rain coats used in ancient Hawaiʻi.The Waiʻaleʻale Ahu Laʻi is made up of a lightweight nylon rip-stop material, featuring an all-over sublimated print of the Waiʻaleʻale pattern. Trilock accents are seen throughout, including the adjustable velcro closure on the wrists and the stitching on the back ventilation flap, which adds breathability. It also features adjustable drawcords at the waist and hood to help achieve the...

Continue reading