Releasing Saturday, August 17th. In-store and online.Aloha kākou!For this Saturday's drop, we revisit our "Kāpena" tee which we originally released back in 2008. The tee was created to represent the local, hardcore waterman. Whether that be sport fisherman, boat captain, stand up paddler, surfer, etc. The tee features a seal utilizing modes of representation associated with life on the open seas: anchor, mooring lines, paddles, etc. All printed on black-on-black. Also releasing is a gray Mua New Era snapback with neon stitching and white snap.
Releasing Tuesday, August 13th; in-store and online.Aloha kākou!Get your Grown Man on tomorrow with our clean logo tee in gray. Small FITTED logo hit on the front, printed in white and FITTED crown hit printed in white on the back. The t-shirt is made of 90% cotton, 10% polyester. Perfect tee for the end of our Summer and just in time for Fall. To go along with the tee is an 'H' Pride New Era snapback in navy blue with red stitching, breathable eyelets and white snap. The snap is made of 100% wool.
Releasing Saturday, August 10th.Aloha kākou!What better way to rep our great island chain and the local lifestyle than a brand new Islanders tee in black with Islanders in white on the front and a white crown. We'll have these available tomorrow (in-store and online) as well as our Desert Camouflage Kamehameha New Era snapback with black stitching and white snap. Snap into summer!
Releasing Tuesday, August 6th.Aloha kākou!We believe that in order to keep Hawaiian culture alive, one of the most important steps in the process is sowing the seed (or instilling the Knowledge and Wisdom in our keiki). Today's generation is plagued with disinformation, similar to how Monsanto is slowly destroying organic farms and crops with their GMOs. Metaphorically, the idea of dis/misinformation and deliberately keeping the Knowledge of our rich culture away from our Keiki is parallel to destroying those same seeds we're sowing into our children, much like the glyphosate herbicides Monsanto uses to "cure" their crops. That's why it's up to us as elders and ʻIke guardians to be able to hold on to the purity of this Knowledge...
Releasing Saturday, August 3rd.Aloha kākou!Saturday's release is comprised of a brand new, khaki Mua snapback with royal blue stitching on the front, the FITTED crest on the back, tonal eyelets and a white snap. Coinciding with this release is our 49 Stars tee which is dipped in all navy blue with a white star printed on the front chest and the American flag with 49 stars printed in white on the back. So why 49 stars? Well, we can look at it in a few ways: For one, we were the last state to join the United States of America, therefore sometimes we may be overlooked. In another light, you could look at the single star representing Hawaiʻi being completely...
