Releasing Saturday, April 20th.Aloha kåkou! The time has finally arrived! We know, we know. It's been nearly two years since we originally announced our collaboration with Aloha Got Soul, run by part-time skater-in-slacks-and-dress-shoes and full time hardcore digger Roger Bong. The mix, titled Hawaiian Salt, was originally inspired by triple-OG-digger DJ Muro's mixed CD, Hawaiian Breaks, with each track hand selected by Roger. Clocking in at exactly 1:16:00 (get it?), the mix runs 27-tracks deep with selections that run the gamut from heavy funk to light jazz; all created by locals in Hawaiʻi. "Local Made, Local Played" is the motto. Our goal with this project is to 1: Educate those who may have never experienced or heard these amazing slabs...
Releasing tomorrow, April 13th.Aloha kākou!We're releasing a brand new, blacked out H Pride New Era snapback with tonal H and gold underbrim with black snap. Stay tuned in the next few days for the release details of our Aloha Got Soul x FITTED project!
Releasing tomorrow, April 9th.Aloha kākou!Quick update for tomorrow's drop: Brand new Aloha Served Daily in a safety green long sleeve with ASD hit in black on the front and full color ASD on the back. Get um!
Releasing Saturday, April 6th.Aloha kākou!We're proud to present Saturday's drop which consists of 2 brand new hats, a camp 5-panel and Hulu snapback. The first in this line-up is all black with our Hulu graphic which features our FITTED crest surrounded by a stack of trilocks and two feathers all stitched in black tonal; red sweatband and white snap. On top of this, we have our FITTED script "Scribe" which features gray on the two side panels and red in the middle, with FITTED in script stitched on the front; red sweatband, black brim and eyelets. To tie everything together, we have our Trilocks tee printed on all black with a gradient trilock print that goes from dark to bright...
Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online. Aloha kākou!This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi's hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our 'ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs...
