Releasing Wed. August 1stAloha kakou!For tomorrow's release, we've teamed up with our Kona Street brethren at HiLife for a custom New Era snapback x t-shirt combo. HiLife's philosophy holds true to what we at FITTED represent and stand for, so it was a no brainer to put our collective minds together on this project. As with FITTED, HiLife's roots are firmly planted here in the ʻaina and their designs revolve around true Hawaiian lifestyle, not chasing the latest "trending topic." The Aloha Spirit originated in Hawaiʻi, but that doesn't mean it ends here; it extends everywhere and it's apparent with the spread of a shaka and a smile. The pack includes a FITTED x HiLife New Era snapback, with HiLife's...
Releasing Saturday, July 28th.Long before the first visitors arrived in Hawaiʻi, the original people of the ʻaina had a rich history in traditional Hawaiian folk music, comprised mostly of mele (chanting) along with ceremonial dancing (hula). In the ancient days, these types of performing arts were mainly used for religious events, entertainment and even honoring the ruling chiefs. Certain (oli) or chants sometimes contained kaona (or hidden meanings) and many of the performers of these oli used vocal inflections, sometimes to reflect a certain mood (akin to slam poetry) which arouses different emotions as well. When the first missionaries arrived in the islands, they brought with them their European music influences, including new instruments such as the guitar. Portuguese immigrants...
Available for sale NOW!Aloha kakou!Quick release update: Now in-stores, two new Kamehameha New Era fitteds (one jalapeno, the other navy / khaki) along with a black tank top with a green triangle and FITTED in red, with a purple face. An homage of sorts to Mango Records.
