Releasing Tuesday, August 13th; in-store and online.Aloha kākou!Get your Grown Man on tomorrow with our clean logo tee in gray. Small FITTED logo hit on the front, printed in white and FITTED crown hit printed in white on the back. The t-shirt is made of 90% cotton, 10% polyester. Perfect tee for the end of our Summer and just in time for Fall. To go along with the tee is an 'H' Pride New Era snapback in navy blue with red stitching, breathable eyelets and white snap. The snap is made of 100% wool.
Releasing Tuesday, August 6th.Aloha kākou!We believe that in order to keep Hawaiian culture alive, one of the most important steps in the process is sowing the seed (or instilling the Knowledge and Wisdom in our keiki). Today's generation is plagued with disinformation, similar to how Monsanto is slowly destroying organic farms and crops with their GMOs. Metaphorically, the idea of dis/misinformation and deliberately keeping the Knowledge of our rich culture away from our Keiki is parallel to destroying those same seeds we're sowing into our children, much like the glyphosate herbicides Monsanto uses to "cure" their crops. That's why it's up to us as elders and ʻIke guardians to be able to hold on to the purity of this Knowledge...
Releasing Saturday, August 3rd.Aloha kākou!Saturday's release is comprised of a brand new, khaki Mua snapback with royal blue stitching on the front, the FITTED crest on the back, tonal eyelets and a white snap. Coinciding with this release is our 49 Stars tee which is dipped in all navy blue with a white star printed on the front chest and the American flag with 49 stars printed in white on the back. So why 49 stars? Well, we can look at it in a few ways: For one, we were the last state to join the United States of America, therefore sometimes we may be overlooked. In another light, you could look at the single star representing Hawaiʻi being completely...
Releasing Tuesday, July 23rd.Aloha kākou!New release for tomorrow featuring a new colorway in our Aloha Served Daily in all black (100% cotton) with a white ASD hit on the front and ASD hit in pink on the back. Matching this kit is a black on black 'H' Pride New Era snapback including black snap. Mahalo nui loa.
Releasing Saturday, July 20th. Please note: only a select handful of Summer '13 D. 1 hats will be available for purchase online.Aloha kākou!For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it's best. Narrated through a series of graphics that tells the story of a Summer's Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley's Soul Rebel CD and play "Rainbow Country" obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there's one thing Hawaiʻi knows how to do, it's how to take advantage of the season...
