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Available to purchase online now!

Aloha kākou!The fourth annual assembly of like-minded contemporary artists known as Pow Wow Hawaiʻi is upon us, and weʻve teamed up with them to collaborate on a special project that features a custom fitted snapback, two t-shirts and a tank top. Letʻs break it down real quick: Weʻre releasing a custom island camo snapback with pink Aloha scrip, black brim and pink underbrim with Pow Wow Hawaiʻi stitched on the back in pink. Weʻll also be releasing a white Aloha tee with the same island camo fill as seen on the hat, FITTED crown and Pow Wow Hawaiʻi on the back, a black tank top with pink Aloha and island camo fill (not pictured), and a white Pow Wow Hawaiʻi...

Releasing Saturday, Feb. 9th.Aloha kākou!We gave you a brief history on the importance of Kahekili in our last post / release (we still have sizes left btw). Saturday we'll be releasing our Kahekili tank top: all black with white all over print of Kahekili's character and an orange crown hit on the back.

Releasing Tuesday, Feb. 5th.Aloha kākou!New release for Tuesday, Feb 5th. First up, our Full Circle crewneck (gray) with Pacific Standard, 116 Honolulu, Hawaii, FITTED Aloha Served Daily Est 2004 printed in a circle that encompasses FITTED. Small crown hit on the back. Next up is our Kahekili tee (maroon) with orange graphic of Kahekili, the 13th King of Maui. At the time when Kahekili ruled Maui (along with Lanai & Molokai), his half brother ruled Kauaʻi, while Kamehameha controlled the Big Island. Fearing a takeover by the brothers, Kamehameha instead took his army to Maui, knowing that Kahekili had gone on to Oʻahu and left the island under the rule of his son. Conquering the island with a swift preemptive...

Available in-store and online now!Aloha kākou!Another day, another release update! Today these five new tees have arrived at our warehouse: First up is a gray version of our recently released Apex tee; ʻIlima tee in black with white and yellow print; Coconut Grove (an ode to Miami in the 80s and Scarface) on black tee with bright neon colors; our Henrock tee in a white and black raglan body and our Third Dimension tanktop (black with orange print).