Available in-store and online now.Aloha kākou!New release available in-store and online now: Brand new Mua with gray melton wool upper and black brim (70% acrylic, 30% wool) with white stitching on the Mua logo and green underbrim. Great gift for yourself or loved one as a back-to-scool gift.
Releasing Saturday, August 17th. In-store and online.Aloha kākou!For this Saturday's drop, we revisit our "Kāpena" tee which we originally released back in 2008. The tee was created to represent the local, hardcore waterman. Whether that be sport fisherman, boat captain, stand up paddler, surfer, etc. The tee features a seal utilizing modes of representation associated with life on the open seas: anchor, mooring lines, paddles, etc. All printed on black-on-black. Also releasing is a gray Mua New Era snapback with neon stitching and white snap.
Releasing Saturday, August 3rd.Aloha kākou!Saturday's release is comprised of a brand new, khaki Mua snapback with royal blue stitching on the front, the FITTED crest on the back, tonal eyelets and a white snap. Coinciding with this release is our 49 Stars tee which is dipped in all navy blue with a white star printed on the front chest and the American flag with 49 stars printed in white on the back. So why 49 stars? Well, we can look at it in a few ways: For one, we were the last state to join the United States of America, therefore sometimes we may be overlooked. In another light, you could look at the single star representing Hawaiʻi being completely...
Releasing Saturday, June 29th.Aloha kākou!As some of you may know, our Mua hat is modeled off the great aliʻi Kekūhaupiʻo who was known as a master of lua (ʻōlohe lua), the ancient practice of hand-to-hand combat in which bones are usually broken. According to legend, Kekūhaupiʻo was born on the Big Island; Keʻei to be exact. As a youth, Kekūhaupiʻo would take part in mock battles near the Hikiau Heiau at Kealakekua Beach. The kahuna of that heiau witnessed Kekūhaupiʻo's courage, valor and audacious spirit and told Kamehameha's father that his son would one day become a legendary warrior, and eventually coerced his father to let Kekūhaupiʻo to study the art of lua. A few years later, after becoming "moa...
Releasing Sat., March 23rd.Aloha kākou!Quick update for Saturday's release. New Mua fitted: all black with gold Mua stitching, blacked out New Era and crest hits and a woodland camouflage underbrim. Very clean design!
