Releasing Saturday, Oct. 20th.Aloha kākou!Saturday's release, is our Lēʻahi pack, the Hawaiian word for Diamond Head. In Hawaiian mythology, it is said that the goddess Pele fled to Oʻahu where she bore holes / fire pits into the Earth, including the renowned and picturesque Diamond Head. This now extinct volcano cone is estimated to be roughly 150,000 years old. The Hawaiian name (Lēʻahi) is said to be a variation of the word "Lae" and "ʻahi". "According to legend, it was Hi‘iaka who compared the lae (brow) of the ‘ahi fish to the mountain." [via Hawaiian Encyclopedia]. The pack features a red tee with a FITTED seal that features the Hawaiian flag, the legendary Diamond Head backdrop and FITTED, Honolulu, Hawaiʻi....
Releasing Tuesday, Oct. 16th.Aloha kakou!New release for Tuesday. All black Hoʻomana tee with Islanders printed in white on the front pocket and a graphic of a warrior in white and FITTED Islanders on the back. A throwback of sorts to some of the designs of the late 80s, early 90s. Coinciding with the release is an all black UH New Era snapback white logo and snap.
Available for sale in-stores and online now.Aloha kakou! New release for today. A white Native island camo print tanktop and black Native island camo t-shirt with white Native fill. We're also releasing two new New Era fitteds: a white and navy Kamehameha with red New Era hit, navy brim and Kamehameha stitching, as well as a gray Slaps Wind.
All releasing Saturday, Oct. 6th. Please note, only the Birth strapback will be released online (as well as in-stores). The rest of this delivery is in-stores only.Aloha kakou!Releasing this Saturday is our Fall delivery two from our wholesale program (for those on the mainland and on outer islands, you can check out our full list of stockists here). Delivery two consists of our Birth pack which includes a red pull over hoodie, tee and New Era strapback. The strapback features our custom rain camouflage pattern on the top and underbrim with a leather adjustable strap. The graphic on the front (also found on the tee and pull over) represents the BIRTH of the islands, with the bottom layer as the...
