Releasing Saturday, Sept. 8thThe Bitter Water of BattleThe Paiʻea Projects x Fitted Kepaniwai Pack was inspired by one of the most-bitter battles recorded in Hawaiian History. It is said that this was the most pivotal assault for Kamehameha the Great while conquering Maui. In 1790, Kamehameha (aka Paiʻea) led a brutal campaign to take over the Valley Isle while its ruling Mōʻī (King), Kahekili, was conquering O’ahu. As a result, Maui was under the rule of Kahekili’s son, Kalanikūpule, and left vulnerable to invaders. Kamehameha and his peleleu (armada of canoes) landed on the shores of Kahului, Maui with approximately 1200 warriors.“I mua e nā pōkiʻi a inu i ka wai ʻawaʻawa (Forward, my younger brothers, until you drink of...
Releasing Tuesday, August 21st.Aloha kakou!Hope everybody had a great weekend! Back to business as usual. For tomorrow's release, we've brought back something from one of our earliest seasons, our Scrabble tee which we ran back in 2006. All black tee with an all over print of different colored letters and which spell out FITTED and a white crown on the back. Those who've been customers of ours for the past four or five years will definitely recognize this one! We're also releasing a teal Kamehameha New Era snapback with white snap, Kamehameha logo, crest and New Era hit. Lastly, a Mua in jalapeno duck canvas with white, yellow, orange and black Mua and black underbill.
Releasing Saturday, August 18thAloha kakou!New release for Saturday: Gray Crew Love tee with our Pride 'H' and '04 - 12 graphic on the front and white crest, Crew 116 HNL on the back. Also releasing two Slaps Wind snapbacks: black with gold, red and brown flag; and a navy blue with gold and white flag. Both caps have white snaps and FITTED crests. See y'all Saturday! Aloha.
Releasing Tuesday, August 14th.Aloha kakou!For this hot, humid ass summer, we've brought back our Pacific Vibrations in a black tanktop with white print. The graphic is a nod to Joy Division's Unknown Pleasures, while representing our brethren in San Francisco and Los Angeles. We're also releasing a green Mua New Era Snapback with black Mua logo and brim, white New Era, crest and snap.
Saturday, August 11th.Aloha kakou!Quick update for Saturday's release: New colorway in our Portlock tanktop: white with navy blue print and red crest on the front and crown on the back. Black authentic FITTED tag on the bottom left. To coincide with this release, we have two snapbacks: a purple Kamehameha snapback with white Kamehameha stitching, snap and New Era logo and tonal crest. Our new 'H' Pride is light navy blue with white 'H', New Era, crest and snap.
