UPDATES — NEW ERA RSS



SLAPS WIND x FITTED NATION x 1ST MAN x FITTED FAITHFUL

Releasing Tuesday, Oct. 2nd.Aloha kakou!Tuesdays release: new Slaps Wind in gold with the Hawaiian flag, black brim, button, New Era and crest hits along with three NFL themed tees with our twist to it: FITTED Nation (black tee with Steelers flip), 1st Man (Seahawks flip) using the ʻIʻiwi bird (a highly recognizable symbol in Hawaiʻi) and FITTED Faithful, a play on the SF 49ers.

Continue reading



LĪHAU PACK: T-SHIRT & SNAPBACK

Releasing Saturday, Sept. 29th.Aloha kākou!New release for this Saturday, Sept. 29th: Our Līhau pack which consist of a t-shirt and new New Era FITTED snapback. Līhau in Hawaiian roughly translates to "moist and fresh, as in plants in the dew or rain." Basic botany tells us that dew is formed on flowers, leaves, grass etc. when the temperature drops below the ambient (surrounding) temperature. This creates condensation in the form of water droplets (or frost in freezing temperatures). Obviously this is an excellent method of retaining moisture in plants during high heat days or droughts. Morning dew also helps us as humans feel reinvigorated in the mornings and is considered in some cultures, including Buddhism and Hinduism as beneficial to...

Continue reading




SATURDAY'S RELEASE: ALL KINDS OF GOODIES!

Releasing Saturday, Sept. 22nd.Background image courtesy of Dakota BrinkertAloha kakou! We've got a grip of product releasing this Saturday (Sept. 22nd). Let's get straight into it. We have two new color ways in our Native script tee: tan with white script and navy blue with white script. Ladies, we also have a new racer back tanktop in black with our Aloha Served Daily logo on the front, white crown hit on the back. We also have a gray FITTED logo tee with a palaka fill, a white tank top with our Glassy graphic, and brought back our The Big Pineapple graphic tee on black with red, gray and blue. All tees have crown hits on the back. Lastly, two new...

Continue reading



BLOOD, SWEAT, TEARS x GROW MAN TEE x MUA & HNL (NEW ERA FITTED)

Releasing Saturday, Sept. 15th.Aloha kakou!Quick update for tomorrow's release: Releasing a new flip of our Blood, Sweat & Tears tee with white script print on a black tee, a grown man tee in black with a small FITTED logo hit on the front left chest. The two hats releasing are a white Mua New Era fitted with the colors of the rainbow on the front and green underbill and tonal New Era, crown and crest hits, along with a black HNL fitted with "Honolulu" in gold stitching. Both are New Era fitteds. No snapbacks!See you all tomorrow! Mahalo

Continue reading