Releasing Saturday, November 2nd, 2013.Aloha kākou!To kick off November, we are releasing a brand new Mua snapback with a teal crown, Woodland camo visor, and a color-matched front logo. Great gift for yourself or a loved one as the holiday shopping begins!
Releasing Tuesday, October 29th.Aloha kākou!This Tuesday we will be releasing a new MUA snapback featuring a navy blue crown, charcoal grey visor, and a red to white gradient logo. Mahalo to everyone that came out to the shop on Saturday! We hope to see you guys tomorrow!
Releasing Saturday, October 26th. In-store, online and at these fine retailers.Aloha kākou!Update: Releasing this Saturday is FALL 2013 wholesale line "Navigators of the Unknown." Here are the detailed images of all of our product from the fall look book. FITTED "Logo" Tee - Black - Military Green / InfraredClick for more images"Trilocks" Tee - Military Green - Gradient "Native" Tee - Black - Kolea "Navigators of the Unknown" Tee - Black - Multi "Navigators of the Unknown" Tee - White - Multi / Reflective FITTED "Logo" Tee - Navy - Swell Camo "Trilocks" Longsleeve Tee - Black - Gradient "Hello and Goodbye" Hooded Pullover Sweater - Black - Kolea / Multi "Multiplicity" Womens Racer Back - Black - Kolea / Multi FITTED "Logo" Toddlers (2T-4T) Tee - Black -...
Releasing Saturday, Oct. 19th.Aloha kākou!This weeks drop is inspired by the old Hawaiian license plate that was issued in 1981. The license plate featured white reflective with the silhouette of King Kamehameha Ekahi in orange, while the "Hawaii" (top center), "Aloha State" (bottom center), and numbers were embossed in brown. Using the license plate color scheme, this hat features our Kamehameha logo in orange, with a white crown, and brown visor. Also dropping is a new Honoluluan tee in white, with a red, brown, and gold design.
Releasing Tuesday, October 1st.Aloha kākou!AHUPUA'A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua'a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua'a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, "FITTED" representing the land...
