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HULI. STAND UP FOR YOUR RIGHTS!

Aloha.Releasing tomorrow, May 5th. There are slight correlations between the musical genre "punk rock" and the overthrow of Hawai'i. For example, many punk rock bands have an unfettered, independent DIY attitude. Majority of them, whether old or new, are very anti-establishment and averse to big corporations. The ideologies of punk rock are similar in that many Hawaiian(s) [activists] are so fed up with the way our own government seems to be betraying our people, our virtuous ethics and cultural ideals that they may sometimes take a subtle "extremist" approach, such as hanging / waving the Hawaiian flag upside down. This represents not so much an anti-state sentiment as it does as a sign of distress, anguish, pain and suffering which...

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KUPALE HAWAII

Aloha.kū.pale: nvt. Defense; to defend, ward off.The brand and name Defend Hawaii is now just as synonymous with just about every other local, cult-classic brand that has etched it’s mark on Hawaii’s underground scene. Their themes run anywhere from borderline anti-political messages and even esoteric sovereign issues at times. But the all around message is in the name, which is key: DEFEND HAWAII. Even though most of their designs prescribe a “Get Down or Lay Down” message, there’s a powerful ALOHA stamp behind everything. There’s also a strong physical and visual essence of pride, respect, honor and dignity on almost every design they’ve put out.Everything said above segues into our next release / collaboration with Defend Hawaii, dubbed “Kupale.” The...

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