Releasing in-store and online this Saturday, November 23, 2013.Aloha kākou!Hawaiians were always taught to look at things from all perspectives. While the ‘io (hawk) is in flight, it maintains a watchful eye over all that occurs. A hunter with impeccable vision and prestige, he shall forever be an aliʻi of the sky. This is precisely why the ‘io adorns the morale patch of our military inspired airborne collection. Our squadron creed "We Don't Fly Half Fast" embodies our commitment to excellence in all that we do with zero hesitation. We don't fly half fast, we fly FULL SPEED.The 1st wave of our D1 collection consists of 7 t-shirts for men, and 1 for the ladies. All garments feature our special...
Releasing Saturday, July 20th. Please note: only a select handful of Summer '13 D. 1 hats will be available for purchase online.Aloha kākou!For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it's best. Narrated through a series of graphics that tells the story of a Summer's Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley's Soul Rebel CD and play "Rainbow Country" obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there's one thing Hawaiʻi knows how to do, it's how to take advantage of the season...
Releasing Saturday, June 15th. In-store and online.Aloha kākou!Our Summer D1 & D2 release which we previewed yesterday is right around the corner, but before we drop the official Summer line, we'll be releasing our Pre-Summer 13ʻ capsule collection tomorrow at 11 AM HST. The capsule consists of a wide variety of womens tees, raglans and tanks. Nine to be exact, with some very familiar graphics, including our "Glassy" design (featured in a tee, racerback tank and raglan), "Native" (racerback tank and tee), "Aloha Means Love" which is a brand new design (racerback tank, tee and raglan), "Aloha Summer" and "Aloha Means Hello & Goodbye." Please note, all racerback tanks and tees are made of 50% combed cotton and 50% polyester,...
Releasing Tuesday, Feb. 12th.Aloha kākou!Valentine's Day is a few days away, and as we do every year, we're releasing a special pack for the occasion. Pictured above (left side) is the men's tee which features Aloha Served Nighly (as in "Love Served Nightly") on the back, and a red "V" or "heart" made out of trilocks. The model above (right side) is wearing the women's style, a deep v-neck featuring the same pattern. Please note, the two hats pictured above will be releasing next week. See you tomorrow!
Available now.Aloha kākou!New release for today, available now both online and in-stores. Black tee with seafoam and salmon Cheehu in the legendary Cheers font, with tonal crown on the back (100% pre-shrunk cotton). We're also releasing a women's Glassy 50% polyester, 25% cotton & 25% rayon racerback tanktop.
