Releasing Saturday, Jan. 29thAloha kakou.We've brought back an iconic t-shirt graphic that's as much a staple as Aloha Served Daily, our Aloha Means Hello & Goodbye in black on black. Finishing off this pack is a tiffany Aloha New Era embroidered in white, with white crest, crown and New Era hit. A guaranteed sell out, so act accordingly!
Video shot 10 AM on October 22. One shot take baby!There is an old Hawaiian proverb that reads "He ali'i ka 'āina; he kauwā ke kanaka" which translates to "The land is a chief, man is it's servant." This has always been one of the main maxims in Hawaiian culture and we still embrace this school of thought to this day. Breaking the expression down in simpler terms, it means "Land has no need for man, but man needs the land and works it for a livelihood." Our approach to all of our designs has always employed this philosophy, and although we don't always work directly off the land, in a figurative sense, we have. The land that we firmly...
Tomorrow, Friday, August 13th, we'll be releasing a collaboration tee with our extended ohana out in San Jose, Cukui, properly dubbed "Native Sons of the Aloha State" in celebration of the grand opening of their store "in San Jose’s own historic Japan Town." "It is an honor and we hope to further expound the spirit of the community who live and celebrate here with our own enthusiasm and energy. So come out and celebrate with us! There will be live music, refreshments, raffles and giveaways. Everyone is invited and welcome to invite others."The Native Sons of the Aloha State tees are extremely limited, so act quick! Those out near San Jose, please show Cukui some support and head down to...
Releasing Saturday, June 19thAloha kakou.We've got a pretty big and significant release lined up for this Saturday, including an 3 cap and logo tee combo linen pack, a white v-neck and tanktop, all of them ready to set off your summer in the right direction. First, let's start off with the linen pack (Morning Day Night) which includes 3 caps: a salmon-red Pride representing the brightest star in our Universe, the beautiful, life-sustaining Sun which we soak up on the daily; a greenish-blue Aloha (New Era) representing the vast green / blue Pacific Ocean which covers 68,634,000 square miles (also represents the blue skies above); and a grayish-purple Kamehameha, a representation of the nightlife that stirs when the Sun goes...
Releasing tomorrow, May 11thHead's Up: All hats are limited to 30 pieces!Aloha kakou!With tomorrow's release, we're saluting American Jazz Alto Saxophonist Jackie McLean as well acknowledging A Tribe Called Quest's legendary We Got The Jazz. The graphic is inspired by Jackie McLean's It's Time album, while the verbage, is inspired by We Got The Jazz, think, We Got Aloha. The tee features Jazz notes in teal with Aloha Served Daily in white; the bottom of the graphic features the names of all eight of our islands. Back side features the crown in teal. The cap is a San Francisco Giants MLB draped in black, silver SF logo and teal brim. The ideal summer outfit!
