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HAWAIIAN DIET COLLECTION (FIFTH COURSE)

Releasing in-store, online, and at select stockists this Saturday, March 14th.Aloha kākou!This Saturday we’re bringing you the fifth course of our Hawaiian Diet collection. Based on the foods we ate as youngsters and still enjoy to this day, the collection features our new Hungy Time pattern and other designs that conjure up memories of our childhood. We hope you’re still hungry... Hungy Time Aloha SnapbackFeaturing the Hungy Time pattern covering the entire satin crown and visor, while burlap makes an appearance via the top button. White embroidery is seen on all sides of the hat, which matches up with the white back snap enclosure. Hungy Time Cheehuu 59FIFTYThis 59FIFTY features the Hungy Time pattern all over the crown utilizing a new printing...

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HAWAIIAN DIET COLLECTION (FIRST COURSE)

Releasing in-store, online, and at select stockists this Saturday, February 14th.Aloha kākou!Growing up in one of the most culturally diverse spots on the planet, it’s only natural that we became accustomed to all kinds of food. From traditional Hawaiian to Asian and everything in between, our stomachs became home to a proverbial melting pot of flavors. Our Hawaiian Diet Collection is a playful ode to those foods, the favorites of our childhood that we still enjoy to this day.This season we’re featuring a brand new pattern we call “Hungy Time,” which is a phrase we use almost daily when we’re ready to eat—coined and embraced by our very own king of #hungytime, Teddy. And yes, we’re aware of the misspelling!...

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CYBER MONDAY 2014

Releasing online only this Monday, December 1st, at 12:00am HST.Aloha kākou!Mahalo to everyone for coming down and celebrating with us on Black Friday! It was another memorable event and we are extremely honored and humbled at the turn out every single year. To keep the momentum going, we’ve got a great Cyber Monday double-header for you at our online store.Starting at 12:00am HST on Monday, December 1st, we will be offering FREE shipping on all online orders when you use the promo code NAPOMAHINA, good for one day only. Also dropping online only at midnight, we have a woven Aloha 59FIFTY—a special release just for Cyber Monday. Featuring a fully woven polyester crown and visor in black, with tonal front...

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HALA ʻULA & HALA PIA ALOHA SNAPBACKS

Releasing Saturday, September 20th. See below for detailed release information.Aloha kākou!It’s been a few years since we’ve used woven material on our hats, and after dropping several hints online we’re pleased to announce its return this Saturday. Hala, which woven lauhala (lau means leaf in Hawaiian) is derived from, comes in several varieties based on fruit color. They were valuable to the ancient Hawaiians for their wide range of uses, aside from the woven lauhala that’s commonly used. Two of the hala varieties—hala ʻula and hala pia—provided the basis of this Saturday’s release.The hala ʻula variety bears reddish fruit and was very prized among the different hala types. The people of Kohala, Big Island also have a special moʻolelo on...

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SUMMER 2014 “PERCEPTION” DELIVERY 2 (FINAL RELEASE)

Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.Aloha kākou!We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s...

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