Releasing in-store and online this Saturday, May 10th, 2014.[Photo credit: @ryagra]Aloha kākou!Our Spring 2014 D2 “Legacy” Collection continues this weekend with the following releases, based off memorable designs from our past. “White Wash” Aloha SnapbackReleased in 2008, the original "White Wash” Kamehameha 59FIFTY became a highly popular fan favorite. The production and material were unique, and the concept behind the hat hit home as a direct reference to the vast body of water that surrounds us and all the beautiful beaches we have here in Hawaiʻi. For our Legacy Collection, we created an Aloha snapback that pays homage to the “White Wash” Kamehameha while keeping its own identity. We’re using the same cotton canvas base, but this time we’ve switched it...
Releasing in-store and online this Tuesday, February 11th, 2014.Aloha kākou!Just in time for Valentine's Day, we're releasing a special His & Hers Valentine's pack. Our new “Aloha to Everyone” men’s tee comes in black while the women’s sleeveless tee comes in assorted colors. Both tees feature our crown on the upper back. Releasing in very limited quantities.(Photos by Andrew Tran)
Drunk off egg nog? Watching football? Just ate and have nothing to do? We haven't forgotten about our out of town Ohana. This one is for you! Use promo code "SERVINGALOHA" upon checkout and receive free shipping on your domestic order from our online store! Mele Kalikimaka & Hau'oli Makahiki Hou from our Ohana to yours!
Releasing in-store and online this Saturday, December 7th, 2013.Aloha Kākou!Black Friday and Cyber Monday may be over, but we are going to keep flying full speed. Living up to our creed "We Donʻt Fly Half Fast," we present part 2 of our Holiday D1 collection. The second wave of this collection consists of 9 tees, 1 raglan tee, and 1 women's v-neck tee. "Half Fast Logo" Tee – Black (100% Cotton)Our ʻio is front and center on this tee, with our name filled with island camo arching across the mighty hawk, all outlined in reflective 3M. "Fly or Fall" Raglan Tee – Red/Gray (60% Cotton, 40% Polyester)We brought back the same raglan tee from our D1 PT1 drop featuring our morale patch over...
Releasing in-store on Black Friday, November 29, 2013. We will open at midnight and we will close when everything is sold.Black Friday has always been an important day for us. We strive to create an event that you—our ‘ohana—will enjoy coming to and leaving from. For us itʻs not just a sale, but a great experience.Last year we embraced the dark with our ‘Ele‘ele Ambush in the Night collection. This year we wanted to explore the dark a little deeper, through the teachings of our Hawaiian ancestors. While cultures around the world have their own beliefs on the creation of life, ancient Hawaiians used the Kumulipo (creation) chant to tell their story. They believed that the creation of life happened...
