Releasing in-store, online, and at select stockists this Saturday, August 30th, 2014.Aloha kākou!We present to you the fourth release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.MAIʻAA bold floral pattern that embodies the look of the classic aloha shirts found at Dukeʻs Lane, the popular open market spot where tourists would go to find loud and cheap aloha shirts. It acts as a representation of the outside perception of Hawaii in the mid 1900’s, being a bright and colorful tourist attraction.VANQUISHThis pattern is...
Releasing this Thursday, August 28th, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!This Thursday we are releasing another stand-out piece from our Waiʻaleʻale collection. Designed and customized from the ground up using our own in-house specs, we present a new lightweight, breathable windbreaker—aptly named Ahu Laʻi as a nod to the ti leaf rain coats used in ancient Hawaiʻi.The Waiʻaleʻale Ahu Laʻi is made up of a lightweight nylon rip-stop material, featuring an all-over sublimated print of the Waiʻaleʻale pattern. Trilock accents are seen throughout, including the adjustable velcro closure on the wrists and the stitching on the back ventilation flap, which adds breathability. It also features adjustable drawcords at the waist and hood to help achieve the...
Releasing this Saturday, August 23rd, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!Along with the Waiʻaleʻale Vans Era Pro releasing on Saturday, we will also be releasing a special Blue Hawaii Surf co-branded pullover hoodie and tee at the same time. The heather gray pullover hoodie features the Aloha script on the front filled with the Waiʻaleʻale pattern, outlined in white. The back features a small white crown with the Blue Hawaii Surf logo underneath. The white tee features the same front design, this time outlined in black, along with a black crown and Blue Hawaii Surf logo on the back.The FITTED + Blue Hawaii Surf Waiʻaleʻale Aloha hoodie and tee will release alongside the Vans Era Pro...
Releasing in-store, online, and at select stockists this Saturday, July 19th, 2014.Aloha kākou!We proudly present to you the final release of our Summer 2014 “Perception” Delivery 1 collection. With three new patterns (Maiʻa, Vanquish, and Kālā Pepa) as our foundation, we explore the perception of Hawaii from the outside looking in as well as the inside looking out.We'd like to send out a big MAHALO to everyone that supported our Summer 2014 Delivery 1 Collection, wether it be from our brick and mortar shop, our online shop, or one of our many great stockists. We will see you all soon for our Summer 2014 Delivery 2 Collection!MAIʻAA bright floral pattern that embodies the look of the classic aloha shirts found...
To all of our dear ohana who participated in our #30daysofFITTED challenge, we want to wish you our most humble and sincere mahalo for your unmatched dedication, support, and aloha. It was amazing for us to witness all of your collections while getting to know each of you a bit more personally. You continue to inspire us with all your love. Aloha! MAHALO HUNTERS from FITTED on Vimeo.
