Pops off at 9PM, Thursday evening. Doors open at midnight. Click flier for larger imageSince the inception of FITTED, every Black Friday has been one of the pinnacles for us year after year. Our idea to open right next to the biggest open-air mall in America was our way of drawing a line in the sand between independent / small business and big business. Our Black Friday festivities have always embraced the theme EleʻEle (black, as in the dark), hence why we open our doors at midnight. This year, to further the thought of David vs. Goliath, we've ran with the theme "Ambush In the Night," our way of showing our fortitude to be able to survive amongst bigger retailers.This...
Releasing Tuesday, Oct. 16th.Aloha kakou!New release for Tuesday. All black Hoʻomana tee with Islanders printed in white on the front pocket and a graphic of a warrior in white and FITTED Islanders on the back. A throwback of sorts to some of the designs of the late 80s, early 90s. Coinciding with the release is an all black UH New Era snapback white logo and snap.
Available for sale online and in-stores now.Aloha kakou!New release now available in-stores and online now. Red tee with black trilocks on the front, and black crown hit on the back. We're also releasing a red Mua with black stitching (Mua logo), black brim, New Era logo and crest on the back.
Releasing Saturday, Sept. 22nd.Background image courtesy of Dakota BrinkertAloha kakou! We've got a grip of product releasing this Saturday (Sept. 22nd). Let's get straight into it. We have two new color ways in our Native script tee: tan with white script and navy blue with white script. Ladies, we also have a new racer back tanktop in black with our Aloha Served Daily logo on the front, white crown hit on the back. We also have a gray FITTED logo tee with a palaka fill, a white tank top with our Glassy graphic, and brought back our The Big Pineapple graphic tee on black with red, gray and blue. All tees have crown hits on the back. Lastly, two new...