UPDATES — Hawaiian RSS



FIRST IN (TEE)

Releasing tomorrow, April 3rd.Aloha kakou!Tomorrow's release is pretty tight and light. New graphic tee dubbed First In. It's a small homage to the Polynesians, who as we all know, were one of the first people to reach the Polynesian islands. It's also a small homage to the great Micronesian voyager and navigator, Mau Piailug, however, it can apply to everyday life, such as being a trendsetter. Those who think independently and on their own, not following the norm, and create something new and unique are the first in that door. And that's something we try to practice and preach, not just throughout our company, but to our 'ohana as well. mau piailug

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NATIVE x FITTED 116 PULLOVER x MUA NEW ERA

Releasing Feb. 11th.Aloha kakou!New release for Saturday, with a brand new design added to the mix. First up, new red tee which simply reads Native in white print. Clear and straightforward. Next up, a black Mua with yellow-gold, red and brown stitching on the front, green underbrim and tonal black crest and crown. Lastly, but certainly not least, a black 116 yellow-gold pull over hoodie; yellow draw cord, hoodie lining and crown hit on the back.

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H.I.M. HIS IMPERIAL MAJESTY (KAMEHAMEHA SURF TEAM PACK)

Releasing Friday, June 10th. Kamehameha Day. Note: This is our FIRST Kamehameha snapback!Kamehameha Surf Team PackEzekiel Lau leads the Kamehameha Surf Team and makes historyBy Daniel Ikaika Ito/Contrastmagazine.com Ezekiel “Zeke” Lau literally grew up in a girl’s dorm. The 17-year-old, regular-footed surfer was raised at Kamehameha School’s Alice Knapp Dormitory. His mother, Daina, is a middle school dorm advisor so the Lau family lives up on the hill at the KS Kapālama campus. Although their residence sounds like a teenage boy’s dream, it was actually a lonely place for Zeke as a keiki.“I was surrounded by girls and learned how to play by myself,” says Zeke about his childhood. “I have three sisters so I grew up with a lot...

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PUUKOHOLA

Releasing tomorrow, Wed. Dec. 15th online and in-stores. The release is limited to 40 pieces for the jerseys and 50 capsIt’s been 200 years since Kamehameha unified the Hawaiian Islands. A few months ago, Puukohola National Historic Site celebrated the bicentennial anniversary with a chicken-skin-inducing ceremony on Hawaii Island– the birthplace of Kamehameha aka Paiea. Puukohola heiau (temple) was widely believed to empower Kamehameha with the necessary mana (spiritual energy/currency) to unify Hawaii. Kamehameha ordered the construction of Puukohola heiau and dedicated it to Ku– the god of war amongst other things and one of the four major Akua (gods) in ancient Hawaii. Today, the heiau still stands in Kawaihae as evidence of ancient Hawaiian ingenuity and culture, but more...

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HAWAIIAN IS THE NEW BLACK

Releasing Saturday, Oct. 24th.This turn-of-phrase (______ is the new black) is heard quite often in pop culture and used as a metaphor "to indicate the sudden popularity or versatility of an idea at the expense of the popularity of a second idea." With Hawaii creeping it's way on to the map (that we're already apart of, mind you) and bringing more awareness to our extraordinary culture and history, it seems many other companies and businesses are taking notice, and following suit; both local and domestic. It's about time that we start reeling in the props that we deserve as not just the 50th state, but as notable islands with such an exemplary historical storyline standing behind it. You see the...

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