UPDATES — NEW ERA RSS



'H' PRIDE NEON / BLK NEW ERA SNAPBACK

Releasing today at 11 AM.Aloha kākou!Hope you all had a great, fun-filled Memorial Day weekend. Brand new release today: black 'H' Pride New Era snapback with a neon green 'H' Pride logo, blacked-out New Era logo, white crest and black snap. Also, don't forget, we're offering 20% off select items in-store and online this week. Ends Friday! Please see this post for more details and info. Mahalo to all vets, past and present for your service!

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SLAPS WIND x MUA NEW ERA SNAPBACKS x CABERNET x RAMBLE ON

Releasing Saturday, May 4th.Aloha kākou!Nice little pack dropping this Saturday. We've revisited two of our tees for Spring, both of which were originally released in 2011. For the two shirts, we've brought back our Cabernet tee as well as our Ramble On tee, our ode to Robert Plant and Led Zeppelin. The latter is printed on all white with black print of FITTED HNL, Homegrown, trilocks, FITTED crest and Aloha Served Daily; black crown hit on the back. The former (Cabernet) is printed on charcoal heather gray with 2004 BLEND printed in white and teal; Premier Cru Superieure / Aloha Served Daily logo printed in white on the back. Our two hats that compliment the two shirts are both New...

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MOʻOLELO: MAHALO

Aloha kākou!This week’s Moʻolelo / #tbt is our Mahalo snapback which was never commercially released in-store or online. This specific hat was mailed out around Christmas a few years ago as a gift to our most loyal customers, family and friends who were with us since near day one, and stuck with us through thick-and-thin, stood in some of our most insane lines and continuously spent large amounts of money both in our shop and on our online store. This hat was our way of saying Mahalo for the many years of support and tied in all the main colors we used on our very first hat releases.

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