Releasing Saturday, August 3rd.Aloha kākou!Saturday's release is comprised of a brand new, khaki Mua snapback with royal blue stitching on the front, the FITTED crest on the back, tonal eyelets and a white snap. Coinciding with this release is our 49 Stars tee which is dipped in all navy blue with a white star printed on the front chest and the American flag with 49 stars printed in white on the back. So why 49 stars? Well, we can look at it in a few ways: For one, we were the last state to join the United States of America, therefore sometimes we may be overlooked. In another light, you could look at the single star representing Hawaiʻi being completely...
Releasing Tuesday, July 23rd.Aloha kākou!New release for tomorrow featuring a new colorway in our Aloha Served Daily in all black (100% cotton) with a white ASD hit on the front and ASD hit in pink on the back. Matching this kit is a black on black 'H' Pride New Era snapback including black snap. Mahalo nui loa.
Releasing Saturday, July 20th. Please note: only a select handful of Summer '13 D. 1 hats will be available for purchase online.Aloha kākou!For our Summer collection, we travel to Rainbow Country. From the mountain to the ocean, this is Hawaiian lifestyle at it's best. Narrated through a series of graphics that tells the story of a Summer's Day, taking you from Sunrise to Sunset. Gear up and break out your favorite Bob Marley disc, or better yet, load up Mr. Marley's Soul Rebel CD and play "Rainbow Country" obnoxiously loud. Fill up the cooler with your beverages of choice and hit the road. If there's one thing Hawaiʻi knows how to do, it's how to take advantage of the season...
Releasing in-store and online Tuesday, June 16th.Aloha kākou!You asked, and we answered. Our first New Era FITTED offering for Summer 2013 drops tomorrow, in-store and online. A brand new, fresh Kamehameha FITTED with green Kamehameha stitching on a black cap with orange underbill and button; blacked out FITTED crest, crown and New Era hits. Corresponding with the Kamehameha FITTED is an all orange Cheehuu t-shirt with hints of white and green on the front and back. 100%, breathable cotton. See you all tomorrow! Cheeehuuuu!
Releasing in-store and online Saturday, July 13th.Aloha kākou,The color pink (ʻākala) and it's parallels to Hawaiʻi, although few and far between, does resonate in local Hawaiian culture. Whether it's the representation of the official color of the island of Maui, or the color of the facade of the Royal Hawaiian Hotel, the lokelani (or Maui rose) or the color of some species of plumeria, it represents a thread that is woven into the fabric of Hawaiʻi. For Saturday's release, we're releasing a new, pink FITTED logo tee with 3M reflective fill and white stroke and 3M reflective crown on the back. Releasing alongside is a favorite tape of ours, the Mua in camouflage with a series of colors blended together...
