Releasing Saturday, April 20th.Aloha kåkou! The time has finally arrived! We know, we know. It's been nearly two years since we originally announced our collaboration with Aloha Got Soul, run by part-time skater-in-slacks-and-dress-shoes and full time hardcore digger Roger Bong. The mix, titled Hawaiian Salt, was originally inspired by triple-OG-digger DJ Muro's mixed CD, Hawaiian Breaks, with each track hand selected by Roger. Clocking in at exactly 1:16:00 (get it?), the mix runs 27-tracks deep with selections that run the gamut from heavy funk to light jazz; all created by locals in Hawaiʻi. "Local Made, Local Played" is the motto. Our goal with this project is to 1: Educate those who may have never experienced or heard these amazing slabs...
Releasing tomorrow, April 13th.Aloha kākou!We're releasing a brand new, blacked out H Pride New Era snapback with tonal H and gold underbrim with black snap. Stay tuned in the next few days for the release details of our Aloha Got Soul x FITTED project!
Available Sat, March 30th at 11 AM. Please note that most t-shirts will be released in-store only, with the exception of 3 designs; all caps will be available in-store and online. Aloha kākou!This past week with the Team at FITTED, which includes Ezekiel Lau, were invited to Kaipoʻi's hale where we had a chance to kuʻiʻai with him and Davin. There, we learned about the different varieties of hāloa, as well as how to malama. Hāloa: it feeds us and our 'ohana, and in turn we Aloha the hāloa; a metaphor for the cycle of life. Itʻs up to us as a society to protect this gift that has been with us for centuries and to keep it in itʻs...
Releasing Sat., March 23rd.Aloha kākou!Quick update for Saturday's release. New Mua fitted: all black with gold Mua stitching, blacked out New Era and crest hits and a woodland camouflage underbrim. Very clean design!
Releasing Tuesday, March 19th.Aloha kākou!New release for Tuesday, March 19th: Kamehameha New Era FITTED in all forrest green with tonal Kamehameha stitching, New Era and crest. See you all tomorrow!
