Releasing this Saturday, October 18th. See below for release information.Aloha kākou!This Saturday, we will be releasing product for all ages, from newborn all the way up to adults.For the keiki, we have a FITSTRIKE Kamehameha snapback that features a black crown with denim visor and top button. The front and back embroideries are white while the New Era logo is tonal black. It also features a white snap enclosure. Along with the hat, we have our signature Who The Crown Fits design printed on onesies and keiki tees, in two color combinations: white with purple print and black with highlighter green print. The onesies come in sizes ranging from 3–24 months, while the keiki tees range from 2T–4T. These items...
Releasing in-store and online this Saturday, October 11th.Aloha kākou!Building upon one of our library pieces, we will be releasing three new products that feature our Day Tripper design: a snapback (a first for this design), tee, and tank top. The Day Tripper snapback features a full neoprene base in black, with Day Tripper patch on the front in white. The side crown and New Era logo are tonal black, while the back shaka and snap enclosure are white. It also features a black and white crest tag near the snap enclosure and a woodland camo sweatband. The black Day Tripper tee features a small white Day Tripper hit on the front left chest, with a large version on the back...
Releasing this Tuesday, October 7th. Native snapback will be released in-store only while the keiki Kamehameha snapback will be released online only.Aloha kākou!This week we have two FITSTRIKE hats releasing, with one of them being a youth-sized snapback that's perfect for the keiki. The colors featured on both of these hats were inspired by the national flag of the Philippines, in honor of Filipino American History Month celebrated in the United States during the month of October. The Native snapback features a full blue crown and visor, with white front/back embroidery and snap enclosure. The side New Era logo and top button are a bold red. The keiki Kamehameha snapback features a blue crown and red visor, with white front...
Releasing this Saturday, October 4th, at FITTED (in-store and online) and Blue Hawaii Surf.Aloha kākou!The final piece from our Waiʻaleʻale collection is set to drop this Saturday, and it marks a new milestone for us as our very first cut and sew bottom. Engineered from our own specifications, we’ve built this hybrid walk short with premium materials and scrutinized over every last detail. This custom silhouette is named ʻAʻama, inspired by the crabs you see along most rocky shorelines in Hawaii. The ʻaʻama lives both in and around the water, which perfectly mimics the functionality of our hybrid walk short, combining the look and style of an outdoor walk short but built with the ocean in mind.The material used is...
Releasing in-store and online this Tuesday, September 30th.Aloha kākou!We will be releasing a Kulāiwi mesh snapback tomorrow as part of our ongoing FITSTRIKE program. This hat features denim on the front two panels, visor, and top button, while the other four panels are made up of white mesh. It also features red embroidery on the front logo, blue/white New Era logo, and red/white back crest. It’s finished off with a navy blue snap enclosure. Limited to only 50 pieces.
