Releasing exclusively in-store and online this Saturday, September 27th.Aloha kākou!Five years ago it was all a dream for Kamehameha Surf Team Head Coach Lea Arce. It took half a decade for the Native Hawaiian squad to win their first National Scholastic of Surfing Association (NSSA) High School Team Championship, which happened this past June in Dana Point, Calif. The Kamehameha Surf Team was the only school representing Hawai‘i at the NSSA Interscholastic Championships in June and narrowly beat San Clemente High School 110–107, ending the So Cal school’s 4-year reign. For the Kamehameha Surf Team Head Coach, who is a science teacher at Kamehameha Kapālama campus, this national title is a product of five years of sweat equity invested into...
Releasing in-store and online this Tuesday, September 23rd.
Aloha kākou!
Tomorrow we will be releasing a new Slaps Wind 59FIFTY, done in a clean colorway that complements our Hawaiian flag. This FITSTRIKE features a navy blue crown and scarlet visor that match the colors in the front flag embroidery, which also features white with a gold outline. The top button is scarlet while the side New Era logo and back crest are stitched in gold. A green undervisor adds nice contrast and completes the look. Only 50 pieces were produced.
Releasing Saturday, September 20th. See below for detailed release information.Aloha kākou!It’s been a few years since we’ve used woven material on our hats, and after dropping several hints online we’re pleased to announce its return this Saturday. Hala, which woven lauhala (lau means leaf in Hawaiian) is derived from, comes in several varieties based on fruit color. They were valuable to the ancient Hawaiians for their wide range of uses, aside from the woven lauhala that’s commonly used. Two of the hala varieties—hala ʻula and hala pia—provided the basis of this Saturday’s release.The hala ʻula variety bears reddish fruit and was very prized among the different hala types. The people of Kohala, Big Island also have a special moʻolelo on...
Releasing in-store and online this Tuesday, September 16th.Aloha kākou!We continue our FITSTRIKE program with an H Pride 59FIFTY releasing tomorrow. This clean yet subtly bold hat features a black crown with a green visor and orange undervisor. A white H logo adorns the front, while a yellow New Era logo and blue FITTED crest are seen on the side and back, respectively. It also features red eyelets and an orange top button. As a FITSTRIKE release, this hat is limited to only 50 pieces.
Releasing in-store, online, and at select stockists this Saturday, September 13th, 2014.Aloha kākou!We proudly present to you the final release of our Summer 2014 “Perception” Delivery 2 collection. Utilizing the same three patterns from Delivery 1 (Maiʻa, Vanquish, and Kālā Pepa) in bolder, darker colors, we continue to explore the perception of Hawaii from the outside looking in as well as the inside looking out.As our entire Summer 2014 “Perception” Collection comes to a close, we’d like to say “Mahalo!” to everyone for their ongoing support and aloha. You help us strive to make the best product we can, and it inspires us to push the boundaries on everything we do moving forward. We can’t wait to show you what’s...
