Releasing Tuesday, October 1st.Aloha kākou!AHUPUA'A is a land division usually extending from the mountains to the sea. The word itself is very literal. It was called this because the boundary was marked by a heap (ahu) of stoned surmounted by an image of a pig (pua'a), or because a tribute was laid on the altar as tax to the chief. This tuesdayʻs shirt release was inspired by Ahupuaʻa. Here at fitted we strongly believe in traditions. Just like the old ahupua'a, everyone has a job to do to make sure there is balance in the system. If it wasnʻt for all of us working together we wouldnʻt be a cohesive brand. Visually, it shows the mountains, "FITTED" representing the land...
Releasing Saturday, Sept. 21, in-store and online.As we took a little sneak peek into Stephen Suzuki(IG:prototypical808) world, and I stress the sneak peek. What we want to know is, Where do you take your Crown? Whether it be a fitted, snapback, strapback, or a 5panel. To each his own crown. If you have an Instagram, Show us and the rest of the Instagram world by tagging #FittedHICrown. Special thanks to KxJKinis for allowing me to be on the set of your shoot.Aloha kākou!Donʻt forget to pick up tomorrowʻs Saturday release. We are dropping our grey Kamehameha snapback featuring our FITTED crown and made with a special polyester blend material. To match, our MUA tank in salmon heather with royal blue...
Releasing Saturday, August 10th.Aloha kākou!What better way to rep our great island chain and the local lifestyle than a brand new Islanders tee in black with Islanders in white on the front and a white crown. We'll have these available tomorrow (in-store and online) as well as our Desert Camouflage Kamehameha New Era snapback with black stitching and white snap. Snap into summer!
Releasing in-store and online Tuesday, June 16th.Aloha kākou!You asked, and we answered. Our first New Era FITTED offering for Summer 2013 drops tomorrow, in-store and online. A brand new, fresh Kamehameha FITTED with green Kamehameha stitching on a black cap with orange underbill and button; blacked out FITTED crest, crown and New Era hits. Corresponding with the Kamehameha FITTED is an all orange Cheehuu t-shirt with hints of white and green on the front and back. 100%, breathable cotton. See you all tomorrow! Cheeehuuuu!
Releasing Saturday, June 1st.Aloha kākou!Although the 2010 Census reports state that the Native Hawaiian and Other Pacific Islander (NHPI) population has increased 35% from 2000 to 2010, here in the islands, the Kanaka Maoli make up only 9.0% of the population of Hawaiʻi. The expression "Hawaiian Endangered Species" still holds true today, and not only includes the native Hawaiian population but the Hawaiian monkseal, the green sea and hawksbill turtles, the crested honeycreeper, Hawaiian hawk, nene goose and along with over 200 plant species. It is our kuleana as Kanaka Maoli and locals to remind ourselves of the dwindling populations and educate the next generations so we can do our part to help conserve our people and the delicate inhabitants...
